Ashley Faus

I recommend a tiering system for product vs. feature launches. The tiers include criteria about the impact of the feature that's launching (or series of capabilities, in ...

In general, it seems that the pendulum is swinging back to more generalist job descriptions. I'm seeing a lot more skills and experience related to traditional demand-gen...

Hopefully, there's at least 1 public example of the messaging and positioning (like the company website and/or product tour). You can show the website as it exists today,...

In most cases, these types of deliverables won't be particularly useful because you don't have enough context to actually make solid plans or recommendations. And, while ...

This answer differs, depending on the size and structure of the organization.However, there's some common themes, including:- Product Marketing should be the experts in t...

For folks who are unfamiliar, here's a short note on some key elements of the Content Playground framework:- The traditional funnel struggles to capture the full buyer's ...

The biggest trait for me is genuinely caring about the audience and being curious about their needs. I can teach someone how to do competitive analysis or script a produc...

Sales/partner/channel enablement is the biggest differentiator for enterprise-focused vs. startups or SMBs during the launch.I'm coming from a software-as-a-service (SaaS...

First, messaging shouldn't be so focused on features. It should be about the unique value you provide to your customers.While features ARE part of that value, they're not...

I do recommend tailoring your resume for roles, but this doesn't mean that you need to have a version for every job. In some cases, it might mean re-ordering your bullets...