AMA: Atlassian Director of Product Marketing, Jira, Marina Ben-Zvi on Influencing the Product Roadmap

You can’t shape what you’re not part of. Influencing the roadmap starts with being plugged into the right product cadences — quarterly planning, QBRs, product reviews, an...

PMMs often produce great research that never makes it past the readout. To actually influence product strategy and roadmapping, your research needs to be decision-ready, ...

There will always be a backlog of customer requests, internal asks, and technical debt. Don’t let that deter you. Roadmaps aren’t fixed — they’re living plans, re-evaluat...

Both are valuable inputs— they just serve different purposes and inform roadmapping on different horizons.Customer inputUltimately, business success hinges on customer gr...

First, don’t just come with data — come with a point of view built on that data. Product teams don’t need a report; they need perspective. Show up ready to answer “What’s...

There isn’t a single “gold standard” framework — every organization and product team prefers to consume information differently and has different preferred frameworks and...