AMA: Atlassian Head of Core Product Marketing & GTM, ITSM Solutions, Daniel Kuperman on Building a Product Marketing Team
April 14 @ 10:00AM PT
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👋 Daniel Kuperman
Hi all, my name is Daniel Kuperman. 👋
💼 Job: Head of Product Marketing at Jellyfish, ex-Atlassian, Snowflake, Mindtickle.
📍 Location: Mountain View, CA
🍦 Favorite ice cream flavor: Rocky Road
Jellyfish VP of Product Marketing • 4y
That's an especially important question for PMM leaders today. There are a few key components to pay attention to: - Compensation - Work - Growth First is to ensure your...
1523 Views
3 requests
Jellyfish VP of Product Marketing • 4y
In most B2B tech organizations (where I've spent most of my career) the PMM team owns the Go-To-Market. From a strategic perspective this means: - Who we should sell to a...
3578 Views
5 requests
Jellyfish VP of Product Marketing • 4y
That depends on what you are hiring for and the level of experience you need in the new hire. If I were to hire someone to run my competitive program, for example, I woul...
1066 Views
3 requests
Jellyfish VP of Product Marketing • 4y
If you had asked me this at the start of the pandemic I would have told you I have no idea what I'm doing. I had always worked in an office alongside my PMM co-workers an...
1199 Views
3 requests
Jellyfish VP of Product Marketing • 4y
I believe that adding more people to your team needs to follow the needs of the business. This means making sure you can break down the goals or OKRs that you, as a PMM l...
1479 Views
4 requests
Jellyfish VP of Product Marketing • 4y
Although each company has their own way of building and growing their product marketing teams, one way to think about global vs local is based on customer needs and marke...
2239 Views
2 requests
What's the best way to split up responsibilities in a Product Marketing team within an Enterprise company?
Should PMMs be split into products, Regions, Projects, Teams, A mixture?
Jellyfish VP of Product Marketing • 4y
I've seen a bit of everything when it comes to the split of Product Marketing teams. At some companies it is done by product line, at others by industry, and some by cust...
2490 Views
3 requests
Jellyfish VP of Product Marketing • 4y
Enablement tactics and tools that work for a team of 50 reps need to be adjusted when you deal with a team of 500 globally dispersed reps. Some common challenges I have s...
2785 Views
2 requests
Jellyfish VP of Product Marketing • 4y
I am very biased in this case because my company, Atlassian, makes tools that help with this. For example, we are heavy users of Confluence and for each product launch we...
1598 Views
4 requests