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Daniel Kuperman

Head of Product Marketing, Jira Align, Atlassian
Daniel Kuperman
Head of Product Marketing, Jira Align, Atlassian
Added June 24, 2021Published in PMM Interviews's

Video: PMM Interviews with Atlassian's Head of Product Marketing, Jira Align, Daniel Kuperman

Many years ago, Daniel was doing product marketing before he even knew what product marketing was. Now as Head of PMM at Atlassian, Jira Align, he knows what it takes to build up your skills to be a great PMM and nail the interview. There are the basics like showing up on time, researching the company beforehand, and coming prepared with questions, but what about the stuff that makes you truly stand out? Tune in to this episode to find out!

Podcast: How I Positioned That: Atlassian's Head of Product Marketing (Jira Align) Daniel Kuperman

How I Positioned That: Atlassian's Head of Product Marketing (Jira Align) Daniel Kuperman
How I Positioned That: Atlassian's Head of Product Marketing (Jira Align) Daniel Kuperman
How I Positioned That: Atlassian's Head of Product Marketing (Jira Align) Daniel Kuperman
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Added January 13, 2021Published in AMA's

AMA: Atlassian Head of Product Marketing, Jira Align, Daniel Kuperman on Sales Enablement

Atlassian Head of Product Marketing, Jira Align, Daniel Kuperman

on Sales Enablement

Head of Product Marketing, Jira Align
Atlassian
Head of Product Marketing, Jira Align at Atlassian
When selling to developers your enablement activities are likely to take on a different focus so that the team understands how to engage in a discussion and build a community while keeping their sales pitches locked in a drawer.  It will also require in-depth technical enablement and understan...more
Head of Product Marketing, Jira Align at Atlassian
In my view, a demo should talk directly to the persona you are dealing with. This means you need to tailor the flow to address that persona’s key challenges, needs, and the situation they live in. I am not a big fan of super-scripted demos. Every salesperson or sales engineer will have their own...more
Added July 16, 2019

Sharebird Answers: Daniel Kuperman, Head of Product Marketing, Jira Align, Atlassian

Sharebird Answers:

Head of Product Marketing, Jira Align
Atlassian
Head of Product Marketing, Jira Align at Atlassian
Thanks, Diana.  I see Messaging as a broader element and which can be broken down into: - Corporate / Brand messaging - Segment messaging - Solution or Product Messaging As for Pitch and Story, I agree that your pitch may include your story however I typically see the "pitch" as your typ...more