AMA: Atlassian Head of Core Product Marketing & GTM, ITSM Solutions, Daniel Kuperman on Product Marketing KPI's
November 13 @ 10:00AM PT
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👋 Daniel Kuperman
Hi all, my name is Daniel Kuperman. 👋
💼 Job: Head of Product Marketing at Jellyfish, ex-Atlassian, Snowflake, Mindtickle.
📍 Location: Mountain View, CA
🍦 Favorite ice cream flavor: Rocky Road
Jellyfish VP of Product Marketing • 1y
Your influence as a PMM varies drastically across departments. For a traditional B2B sales-led organization, for example, it may include competitive win rates and deal cy...
2561 Views
2 requests
Jellyfish VP of Product Marketing • 1y
Goal setting and performance indicators can vary based on the methodology your company uses. For some, the OKR method drives all goal-setting and KPI formulation; for oth...
1837 Views
2 requests
Jellyfish VP of Product Marketing • 1y
Many of your KPIs will be tied to business metrics which will in turn be tracked based on sales data, financial data, and more. If you are at a larger organization, you m...
1839 Views
2 requests
Jellyfish VP of Product Marketing • 1y
There are several indicators companies can use to measure and prevent churn, but many factors will influence the best ones for you such as whether your business is a PLG ...
1856 Views
3 requests
Jellyfish VP of Product Marketing • 1y
This varies a lot by company, but for the most part, product marketing metrics should tie closely with business metrics such as revenue (bookings, MRR, ARR, etc.), pipeli...
1736 Views
1 request
Jellyfish VP of Product Marketing • 1y
Each company, depending on their growth stage, will want to use product launches to drive different aspects of the business. Having said that, consider the following:New ...
1692 Views
1 request
Jellyfish VP of Product Marketing • 1y
First, identify the main business metrics that your company has established and then tie product marketing metrics that directly impact them. This short list (may be only...
1936 Views
2 requests