AMA: Atlassian Head of Lifecycle Marketing, Portfolio, Ashley Faus on Product Marketing Interviews
November 5 @ 9:00AM PT
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Atlassian Head of Lifecycle Marketing, Portfolio • 1y
In general, it seems that the pendulum is swinging back to more generalist job descriptions. I'm seeing a lot more skills and experience related to traditional demand-gen...
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How do make sure the resume appeals to the hiring manager for a product marketing role?
Should I just use one general resume or are there different versions of it?
Atlassian Head of Lifecycle Marketing, Portfolio • 1y
I do recommend tailoring your resume for roles, but this doesn't mean that you need to have a version for every job. In some cases, it might mean re-ordering your bullets...
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Atlassian Head of Lifecycle Marketing, Portfolio • 1y
In most cases, these types of deliverables won't be particularly useful because you don't have enough context to actually make solid plans or recommendations. And, while ...
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How do you showcase to interviewers your work in messaging and positioning, without actually showing documented work?
Also, how to actually show its success, as this is something that may take awhile before seeing a growth trend and can you directly actually attribute a particular success metric on messaging?
Atlassian Head of Lifecycle Marketing, Portfolio • 1y
Hopefully, there's at least 1 public example of the messaging and positioning (like the company website and/or product tour). You can show the website as it exists today,...
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How does a strong candidate differentiate themselves in an interview?
Are there common traits or behaviours between candidates that get you extremely excited?
Atlassian Head of Lifecycle Marketing, Portfolio • 1y
The biggest trait for me is genuinely caring about the audience and being curious about their needs. I can teach someone how to do competitive analysis or script a produc...
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