AMA: Atlassian Head of Product Marketing, Compass, John Withers on Influencing the Product Roadmap

How far out your company or team should plan your roadmap, and the frequency with which you revise it, will depend on the maturity of your market and of your product. The...

As outlined in another question, there are multiple ways to analyze i) your product-market fit, and ii) your position in the market relative to your competitors. All of t...

PMMs should be the conduit to collect insights and feedback from AEs, SEs, SDRs, and all the other channels discussed in this question's prompt.In many cases, PMs may als...

In a perfect world, your goals will complement the goals of other teams across your organization, including your Product counterparts. Think about it this way: As a PMM, ...

Implicit in this question is that long-tenured PMs are more difficult to influence, because they may think they know it all. This certainly isn’t always the case, but to ...

Sure, why not? Whether you’re selling a physical product, a service, or an idea, you’re in the business of influencing your “customers” to “buy” into your “products.” Adm...

Anything has the potential to influence the roadmap, but I’ll answer a slightly different question: What typically doesn’t work when it comes to influencing the roadmap.A...

Analysts are a great source for understanding your market, your position in the market, your competitors, what your customers’ needs are, and emerging technologies, etc. ...