AMA: Atlassian Head of Product Marketing, Compass, John Withers on Influencing the Product Roadmap
February 19 @ 10:00AM PST
Register for AMA
We will email you John's answers
to these questions after the event in case you can't make it.
How do you influence the product roadmap from an annual perspective? What is the criteria for prioritization? (Think: Planning)
What framework do you use to present new product, feature, or market ideas to the Product team while making a compelling business case?
How far out does a product roadmap typically go, and to what level of detail (by month or quarter) is the commitment by Product?
How do you balance customer input from PMM with what PM is already gathering?
How do market facing stakeholders (sales, SDR, PMM, marketers...) typically provide effective feedback to product?
What insights/ data should I gather to share with the Product team when we meet to do quarterly roadmap planning?
How often does Product assess the roadmap with GTM teams, and what does that "negotiation" process look like?
Please share the intricate details of the "how" - how, mechanically, do you deliver feedback in a way that guarantees it is received and considered?
How to influence the roadmap when product managers are held to their own goals that only mildly align with yours?
How do you influence products managers with long tenure in the space they operate in?
Will this session ("Influencing the Product Roadmap") apply to "products" that are not revenue-generating, i.e. a public education campaign to raise awareness?
What definitely doesn't work when it comes to influencing the roadmap?
How is industry analyst input factored into roadmap? Is it viewed is higher or lower value than customer input?
