John Withers

Your messaging should show up everywhere, including within any of the following marketing tactics you may choose to employ:InternalInternal announcements (eg, Slack, othe...

It depends. But first, let’s align on the purpose behind all of this work: We want to drive conversion, simple as that. And by conversion, I mean: We want users (or buyer...

I’m going to split my answer into two parts, using the following (loose) definitions:Positioning: An internal-only description of what the product is, who it’s for, the p...

I’m going to expand my answer to include the entire GTM strategy as well as the product strategy itself. For a mature company, I can think of at least a couple of scenari...

Market research is a must-have for a product launch. As Marketers, one of the requirements for doing our job (well) is to have a thorough understanding of the market. Tha...

How far out your company or team should plan your roadmap, and the frequency with which you revise it, will depend on the maturity of your market and of your product. The...

Anything has the potential to influence the roadmap, but I’ll answer a slightly different question: What typically doesn’t work when it comes to influencing the roadmap.A...

In a perfect world, your goals will complement the goals of other teams across your organization, including your Product counterparts. Think about it this way: As a PMM, ...

As outlined in another question, there are multiple ways to analyze i) your product-market fit, and ii) your position in the market relative to your competitors. All of t...

PMMs should be the conduit to collect insights and feedback from AEs, SEs, SDRs, and all the other channels discussed in this question's prompt.In many cases, PMs may als...