AMA: Atlassian Head of Product Marketing, Jira and the Jira suite, Claire Drumond on SMB Product Marketing
August 16 @ 10:00AM PT
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Atlassian VP of Product Marketing • 2y
You have a very tall order ahead of you! These two motions aren't nuanced differences -- they are completely different playbooks. Most of my AMA questions are about compa...
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Atlassian VP of Product Marketing • 2y
My PMM team is built like a funnel. Our focus is to land new customers, which we only count when those customers start to pay. Therefore, the job of my PMM team ranges fr...
19146 Views
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Are PLG and ABM compatible?
If targeting entreprise customers requires ABM and a heavy sales movement, is it still possible to do PLG?
Atlassian VP of Product Marketing • 2y
"If targeting entreprise customers requires ABM and a heavy sales movement, is it still possible to do PLG?"It's possible, but it's hard. PLG requires a company commitmen...
2956 Views
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What do self-serve product marketers spend their time doing, given that they don't have sales enablement responsibilities?
Where does all that time get repurposed in self-serve PMM? What are some of the big categories of work where you over-invest in self-serve vs. traditional B2B PMM?
Atlassian VP of Product Marketing • 2y
A lot of questions about self-serve PMM vs enterprise PMM activities, so I'll summarize here! A self-serve PMM's day looks very different from an enterprise PMM. Some mig...
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Atlassian VP of Product Marketing • 2y
Customer proof. The real question you're asking is how do you get consensus around a lot of opinions. Getting messaging approved can feel like being stuck in a wave pool....
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