Claire Drumond

Customer proof. The real question you're asking is how do you get consensus around a lot of opinions. Getting messaging approved can feel like being stuck in a wave pool....

My PMM team is built like a funnel. Our focus is to land new customers, which we only count when those customers start to pay. Therefore, the job of my PMM team ranges fr...

You have a very tall order ahead of you! These two motions aren't nuanced differences -- they are completely different playbooks. Most of my AMA questions are about compa...

I think the most effective model here is the hub and spoke, (while remembering the wheel is the most important).PMM is the center of the wheel, setting the strategic dire...

LinkedIn. I recommend you spend time building a strong profile, use the features to showcase links to your work and take the time to write your bio & description for ...

I really believe doing is the best way to advance your PMM career over certifications. That said, courses can give you a good baseline for frameworks and vocabulary, espe...

I have a new hack for this: it's called Loom. I swear I'm not trying to promote this product, but marketers gonna market ;) Seriously though, Loom has been a game changer...

A lot of questions about self-serve PMM vs enterprise PMM activities, so I'll summarize here! A self-serve PMM's day looks very different from an enterprise PMM. Some mig...

"If targeting entreprise customers requires ABM and a heavy sales movement, is it still possible to do PLG?"It's possible, but it's hard. PLG requires a company commitmen...

I attribute my career progress to two things: curiosity & persistence. Curiosity: I started my career as a journalist, and I find great satisfaction in trying to unde...