Claire Drumond

AMA: Atlassian Head of Product Marketing, Jira and the Jira suite, Claire Drumond on Stakeholder Management

January 25 @ 10:00AM PST
View AMA Answers
Atlassian Head of Product Marketing, Jira and the Jira suite, Claire Drumond on Stakeholder Management
Top Questions
Claire Drumond
Claire Drumond
Atlassian Sr. Director, Head of Product Marketing, Jira and Jira suiteJanuary 25
I yell at them! Just kidding. Design is a visual representation of your positioning & messaging. If there's a disagreement, I find it often comes from a different understanding of either your positioning, your audience, or how you want to show up against competitors. To solve a disagreement with......Read More
1535 Views
1 request
Claire Drumond
Claire Drumond
Atlassian Sr. Director, Head of Product Marketing, Jira and Jira suiteJanuary 25
Customer feedback and journey mapping. There's always data available, it just may not always be the data your stakeholders want. In those scenarios, I always default to customer feedback. 1. Customer feedback: I find that reviewing messaging & positioning, new webpages, you name it, ......Read More
1514 Views
1 request
Claire Drumond
Claire Drumond
Atlassian Sr. Director, Head of Product Marketing, Jira and Jira suiteJanuary 25
Building a strong relationship with product requires level-setting on your goals first and foremost. Just like any relationship, you need to take the time to really understand each others strengths and look for ways to compliment each other. In my best relationships with Product, our mantra is O......Read More
1562 Views
1 request
How do you split the PMM function vs general marketing function responsibilities, and how do you better manage this relationship?
Not to create divide or silos, but to be able to handover ownership at a certain stage whilst remaining involved
Claire Drumond
Claire Drumond
Atlassian Sr. Director, Head of Product Marketing, Jira and Jira suiteJanuary 25
I think the most effective model here is the hub and spoke, (while remembering the wheel is the most important). * PMM is the center of the wheel, setting the strategic direction along with their product counterparts. * PMM should be aligning on business goals, developing competitive and ......Read More
1720 Views
2 requests
How do you balance getting feedback and buy-in with different stakeholders and resolving key differences while keeping the lift light?
The more input you ask for, the slower the process is to get stuff done, but the feedback and buy-in is valuable
Claire Drumond
Claire Drumond
Atlassian Sr. Director, Head of Product Marketing, Jira and Jira suiteJanuary 25
I have a new hack for this: it's called Loom. I swear I'm not trying to promote this product, but marketers gonna market ;) Seriously though, Loom has been a game changer for us to keep tight feedback loops, stakeholders informed, and identifying when there needs to be a deeper dive on an area ......Read More
1719 Views
1 request