AMA: Atlassian Head of Product Marketing, Jira and the Jira suite, Claire Drumond on Stakeholder Management
January 25 @ 10:00AM PT
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How do you balance getting feedback and buy-in with different stakeholders and resolving key differences while keeping the lift light?
The more input you ask for, the slower the process is to get stuff done, but the feedback and buy-in is valuable
Atlassian VP of Product Marketing • 2y
I have a new hack for this: it's called Loom. I swear I'm not trying to promote this product, but marketers gonna market ;) Seriously though, Loom has been a game changer...
3397 Views
1 request
Atlassian VP of Product Marketing • 2y
Building a strong relationship with product requires level-setting on your goals first and foremost. Just like any relationship, you need to take the time to really under...
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1 request
How do you split the PMM function vs general marketing function responsibilities, and how do you better manage this relationship?
Not to create divide or silos, but to be able to handover ownership at a certain stage whilst remaining involved
Atlassian VP of Product Marketing • 2y
I think the most effective model here is the hub and spoke, (while remembering the wheel is the most important).PMM is the center of the wheel, setting the strategic dire...
3898 Views
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Atlassian VP of Product Marketing • 2y
I yell at them! Just kidding. Design is a visual representation of your positioning & messaging. If there's a disagreement, I find it often comes from a different und...
1643 Views
1 request
Atlassian VP of Product Marketing • 2y
Customer feedback and journey mapping. There's always data available, it just may not always be the data your stakeholders want. In those scenarios, I always default to c...
1660 Views
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