AMA: Atlassian Senior Director of Product Marketing, Sapphire Reels on Go-To-Market Strategy

Hi all, I'm Sapphire Reels, Senior Director of Product Marketing @ Atlassian

👋 Based in:

Seattle

🧠 Top of mind:

The future of PMM workflows

💬 Ask me about:

Product & integrated marketing, go-to-market leadership, positioning & messaging, sales enablement, team building & org design, budget ownership & ROI, AI/agentic GTM, LLM-powered content workflows, pipeline generation, product launches, revenue marketing, analyst relations, market research, pricing, competitive intelligence, campaign strategy, graphic design, event strategy, keynotes, people management

🍦 Fun fact:

I'm often the first person from Rhode Island someone has met!