AMA: Atlassian Senior Director of Product Marketing, Sapphire Reels on Product Marketing KPI's

Loooonng answer incoming but this is one I get excited about.Building a culture internally where PMM is looped in when results are shared happens when other teams realize...

My background is primarily sales-led enterprise. That being said, a few things come to mind. In my opinion, it’s largely a mindset shift. In PLG, a PMM expands their remi...

Knowing which KPIs to measure your PMM team on depends on your company’s or product’s business model. My team works on an offering that is enterprise B2B sales-led with a...

There are definitely product and industry agnostic KPIs PMMs should track. But as I shared in another answer, sales- vs product-led (along with b2b or b2c and enterprise ...

If you want to build a case for PMM as a revenue-generating function rather than a cost center, I recommend proving it through pilots. Pick a revenue-adjacent problem or ...

I am primarily focused on enterprise—but when I worked at a start-up as the first Product Marketing Associate, here's what I did: relentlessly prioritized, focused, and a...

Proving PMM impact in an enterprise set-up requires showing how PMM impacts the path to revenue. Pipeline is the most common measure for enterprise PMMs. But it’s importa...

Ohhh - enabling sales and working with enablement - often a spicy topic in my experience. I have spent a lot of time on this. It requires clarifying roles between PMM/ena...

Without belaboring the same point as other answers, I would start simple/focused and mature your approach over time. Baseline key metrics, track execution/engagement metr...

To not be so repetitive as other answers, going to keep this one short but lots of good context on this throughout the AMA 🙂. I will reiterate that you can’t blindly focu...

This is a great topic, because you’re right—correlation ≠ causation. You need to have strong partnerships with the functions across the business that directly influence a...