AMA: Atlassian Sr. Director of Product Marketing, Jeremy Hemsworth on AI and Product Marketing

Hi all! We're currently re-evaluating how we document product information to better support internal stakeholders (Sales, CS, Marketing, Enablement, etc.). I’m curious: - What does your “source of truth” look like? - How do you structure it (by feature, persona, use case, release, etc.)? - How do you ensure it’s actually usable and up to date? - Ownership between PM + PMM? - How do internal teams access information day-to-day? - Are you leveraging AI (e.g., internal GPT trained on docs) to help surface answers? - What’s working — and what’s broken? Context: I’m trying to balance comprehensive documentation with real-world usability, especially as AI search becomes more common internally. Would love to see examples, templates, or systems that have worked well for you.