AMA: Atlassian VP / Head of Product Marketing, Agile and DevOps solutions, Justine Davis on Developer Product Marketing
November 17 @ 9:00AM PT
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ServiceNow VP Dev marketing, Community, Dev rel • 3y
Be very clear who your buyer is. When going after the enterprise, developers are not your buyer. They are one very influential piece of the puzzle though. Developers will...
2419 Views
3 requests
ServiceNow VP Dev marketing, Community, Dev rel • 3y
In product is good, but only if it is helpful. Do not make your product times square. Release. notes, blogs, social leading to blogs, whats new section in product, office...
962 Views
2 requests
ServiceNow VP Dev marketing, Community, Dev rel • 3y
There aren't developer PMMs and non developer PMMs on my team. A PMM is a PMM and they need to be exceptional at 1) knowing their audience 2) Knowing their market and com...
1943 Views
3 requests
ServiceNow VP Dev marketing, Community, Dev rel • 3y
DevRel and Dev Marketers are 2 sides of the same coin. Developer relations (or tech evangelists) are responsible for the truly technical content with the ultimate goal of...
1410 Views
2 requests
ServiceNow VP Dev marketing, Community, Dev rel • 3y
1. Create a community and push all your content towards that community. 2. Create a newsletter that devs get opted in to or sign up for (but follow those GDPR rules) 3. S...
836 Views
3 requests
ServiceNow VP Dev marketing, Community, Dev rel • 3y
The best products are built with the market in mind–and product marketing should contribute long before anything gets put on a shelf. It is an expectation that product ma...
2688 Views
2 requests
ServiceNow VP Dev marketing, Community, Dev rel • 3y
Assuming your model is product led growth, you want to track site visits, sign ups, first day usage, week 2 usage, monthly usage, feature usage (especially what features ...
1846 Views
3 requests
ServiceNow VP Dev marketing, Community, Dev rel • 3y
Technical evangelists should be tracked by views and viewer retention rates that eventually lead you to the funnel metrics that marketers track. Ultimately you will want ...
876 Views
2 requests
ServiceNow VP Dev marketing, Community, Dev rel • 3y
Traditional sales tactics will not help you start conversations with developers. you will rely more on content marketing than sales in order to "sell" to developers. Do...
794 Views
3 requests
ServiceNow VP Dev marketing, Community, Dev rel • 3y
I would say long form content messaging needs to be very technical towards developers and that is where developer evangelists are powerful at building brand trust and com...
659 Views
2 requests
ServiceNow VP Dev marketing, Community, Dev rel • 3y
Take everything you learned from marketing to typical consumers and throw it out the window. What works for most personas in B2B or B2C will not work here. 1. Developers ...
1721 Views
3 requests
ServiceNow VP Dev marketing, Community, Dev rel • 3y
Developer marketing is marketing towards the developer persona. Developers typically hate marketing and will not respond to things like ads, "ship software faster" messag...
1642 Views
3 requests
Our company targets both business customers and developers building apps on top of our platform. I’m a non-technical PMM and the first marketing hire in the company. As our marketing team grows, when should we bring a DevRel into the team?
Our business model is product-led-growth. How should we prioritize bringing in a DevRel vs. other critical functions like content and demand generation as we grow our team and want to do it efficiently?
ServiceNow VP Dev marketing, Community, Dev rel • 3y
Ah the famous chicken or the egg problem. DevRel is most powerful when partnered with a marketer who knows how to get eyeballs on the technical content. This is a partner...
679 Views
2 requests
ServiceNow VP Dev marketing, Community, Dev rel • 3y
There is not really a difference if you are working at a product led growth company. You should drop developer sign ups the same way you would track any marketing funnel:...
900 Views
5 requests
ServiceNow VP Dev marketing, Community, Dev rel • 3y
Devs really like to be shown as opposed to be told. Don’t create sales decks - instead, take to social media, build smaller feature videos based on each problem - devs do...
2059 Views
2 requests
What are the best product demonstration videos you've seen?
I'm creating product demo videos for a client. What are the best product demonstration videos you've seen? These are not the 90-sec explainer videos, but short videos demonstrating actual software products.
ServiceNow VP Dev marketing, Community, Dev rel • 3y
Rather than name the best product demos, I think I will tell you what makes a good product demo. (for what it is worth, Atlassian's demo den series on Youtube from produc...
2151 Views
2 requests
ServiceNow VP Dev marketing, Community, Dev rel • 3y
1. Be literal instead of aspirational2. Speak to their pain points and really understand what those pain points are3. Say more with less - white-papers and really long fo...
1554 Views
2 requests
ServiceNow VP Dev marketing, Community, Dev rel • 3y
You have to message and target both, with different messages/tactics. Example: Let’s say the platform team evaluate the product themselves. If the developers don’t see ...
1847 Views
2 requests