Be very clear who your buyer is. When going after the enterprise, developers are
not your buyer. They are one very influential piece of the puzzle though.
Developers w...Read More
Content
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VP / Head of Product Marketing, Agile and DevOps solutions at Atlassian • November 18
Most Relevant
VP / Head of Product Marketing, Agile and DevOps solutions at Atlassian • November 18
There aren't developer PMMs and non developer PMMs on my team. A PMM is a PMM
and they need to be exceptional at 1) knowing their audience 2) Knowing their
market and ...Read More
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VP / Head of Product Marketing, Agile and DevOps solutions at Atlassian • November 18
Assuming your model is product led growth, you want to track site visits, sign
ups, first day usage, week 2 usage, monthly usage, feature usage (especially
what featur...Read More
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VP / Head of Product Marketing, Agile and DevOps solutions at Atlassian • November 18
Take everything you learned from marketing to typical consumers and throw it out
the window. What works for most personas in B2B or B2C will not work here. 1.
Develope...Read More
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VP / Head of Product Marketing, Agile and DevOps solutions at Atlassian • November 18
Developer marketing is marketing towards the developer persona. Developers
typically hate marketing and will not respond to things like ads, "ship software
faster" mes...Read More
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VP / Head of Product Marketing, Agile and DevOps solutions at Atlassian • November 18
Rather than name the best product demos, I think I will tell you what makes a
good product demo. (for what it is worth, Atlassian's demo den series on Youtube
from pro...Read More
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VP / Head of Product Marketing, Agile and DevOps solutions at Atlassian • November 18
You have to message and target both, with different messages/tactics. Example:
Let’s say the platform team evaluate the product themselves. If the developers
don’t se...Read More
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VP / Head of Product Marketing, Agile and DevOps solutions at Atlassian • November 18
Devs realy like to be shown as opposed to be told. Don’t create sales decks -
instead, take to social media, build smaller feature videos based on each
problem - devs ...Read More
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VP / Head of Product Marketing, Agile and DevOps solutions at Atlassian • November 18
1. Be literal instead of aspirational 2. Speak tot heir pain points and really
understand what those pain points are 3. Say more with less - whitepapers and
really lon...Read More
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VP / Head of Product Marketing, Agile and DevOps solutions at Atlassian • November 18
I don't :) Not my job to hire developers. It is my job to evaluate the role of
product marketing and developer advocates, however. I don't typically look at
the cost o...Read More
Credentials & Highlights
VP / Head of Product Marketing, Agile and DevOps solutions at Atlassian
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Knows About Analyst Relationships, Growth Product Marketing, Scaling Product
Marketing, Competiti...more