Justine Davis

Be very clear who your buyer is. When going after the enterprise, developers are not your buyer. They are one very influential piece of the puzzle though. Developers w...Read More

There aren't developer PMMs and non developer PMMs on my team. A PMM is a PMM and they need to be exceptional at 1) knowing their audience 2) Knowing their market and ...Read More

Assuming your model is product led growth, you want to track site visits, sign ups, first day usage, week 2 usage, monthly usage, feature usage (especially what featur...Read More

Take everything you learned from marketing to typical consumers and throw it out the window. What works for most personas in B2B or B2C will not work here. 1. Develope...Read More

Developer marketing is marketing towards the developer persona. Developers typically hate marketing and will not respond to things like ads, "ship software faster" mes...Read More

Rather than name the best product demos, I think I will tell you what makes a good product demo. (for what it is worth, Atlassian's demo den series on Youtube from pro...Read More

You have to message and target both, with different messages/tactics.  Example: Let’s say the platform team evaluate the product themselves. If the developers don’t se...Read More

Devs realy like to be shown as opposed to be told. Don’t create sales decks - instead, take to social media, build smaller feature videos based on each problem - devs ...Read More

1. Be literal instead of aspirational 2. Speak tot heir pain points and really understand what those pain points are 3. Say more with less - whitepapers and really lon...Read More

I don't :) Not my job to hire developers. It is my job to evaluate the role of product marketing and developer advocates, however. I don't typically look at the cost o...Read More