Justine Davis

The best products are built with the market in mind–and product marketing should contribute long before anything gets put on a shelf. It is an expectation that product ma...

I develop PMMs with the same mindset I bring to product marketing itself: clarity of scope, progression through mastery, and deliberate cross-functional exposure. Segm...

Be very clear who your buyer is. When going after the enterprise, developers are not your buyer. They are one very influential piece of the puzzle though. Developers will...

This is a hard one to give a blanket answer to so I'm goign to do what a good PMM should do and segment out the skills by role as a blanket answer won't do this question ...

Rather than name the best product demos, I think I will tell you what makes a good product demo. (for what it is worth, Atlassian's demo den series on Youtube from produc...

Devs really like to be shown as opposed to be told. Don’t create sales decks - instead, take to social media, build smaller feature videos based on each problem - devs do...

My best advice if you are trying to get into product marketing is to get it at your current company. It will be hard to get looked at if you leave and start applying for ...

There aren't developer PMMs and non developer PMMs on my team. A PMM is a PMM and they need to be exceptional at 1) knowing their audience 2) Knowing their market and com...

Assuming your model is product led growth, you want to track site visits, sign ups, first day usage, week 2 usage, monthly usage, feature usage (especially what features ...

You have to message and target both, with different messages/tactics. Example: Let’s say the platform team evaluate the product themselves. If the developers don’t see ...