AMA: Attentive Director of Product Marketing, Candice Sparks on Go-To-Market Strategy
November 22 @ 9:00AM PST
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Attentive Director of Product Marketing, Candice Sparks on Go-To-Market Strategy
Top Questions
Candice Sparks
Attentive Director of Product Marketing • November 22
Usually the most risky parts of the GTM plan are actually in the foundation: the why we're building this, the who we're building this for and the what the product value prop is. These three things are critical to your messaging/positioning, who you're targeting, your channels you're going to leve......Read More
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Candice Sparks
Attentive Director of Product Marketing • November 22
Every GTM plan should have different KPIs tailored to the product launch and dependent on the launch objectives - whether driving direct revenue, user adoption, or engagement (or a combination of all three)! * Revenue-focused launches centrally track pipeline growth, new customer acquisition......Read More
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Candice Sparks
Attentive Director of Product Marketing • November 22
In my previous role at a real-estate investing marketplace we were doing just that as we were working with private money loans and lenders, an investment vehicle unknown to many. The biggest element to a GTM strategy when you're defining a category is extensive market education on the problem spa......Read More
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Once you have a go to market strategy in place, how do you "convince" everyone on the marketing team, and get the ball rolling around the strategy you've built?
I'm looking for functional/tactical tips please.
Candice Sparks
Attentive Director of Product Marketing • November 22
Usually lack of alignment is due to lack of information. To drive forward a GTM strategy a lot of pre-work needs to occur so that when you are ready to broadly share your plan to the marketing team it shouldn't be new information. For example, when you're creating your messaging matrix you should......Read More
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Candice Sparks
Attentive Director of Product Marketing • November 22
I use a framework that is based on launch tiers! Minor releases would normally fall under a tier 3 or tier 4 launch and could be defined as: Tier 1 - Evolves the companies narrative in the marketplace Tier 2 - Gets us to feature parity or enables us to compete in the marketplace and win new cus......Read More
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