AMA: Attentive Director of Product Marketing, Candice Sparks on Go-To-Market Strategy
November 22 @ 9:00AM PT
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Attentive Senior Director of Product Marketing • 2y
In my previous role at a real-estate investing marketplace we were doing just that as we were working with private money loans and lenders, an investment vehicle unknown ...
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Once you have a go to market strategy in place, how do you "convince" everyone on the marketing team, and get the ball rolling around the strategy you've built?
I'm looking for functional/tactical tips please.
Attentive Senior Director of Product Marketing • 2y
Usually lack of alignment is due to lack of information. To drive forward a GTM strategy a lot of pre-work needs to occur so that when you are ready to broadly share your...
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Attentive Senior Director of Product Marketing • 2y
Usually the most risky parts of the GTM plan are actually in the foundation: the why we're building this, the who we're building this for and the what the product value p...
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Attentive Senior Director of Product Marketing • 2y
Every GTM plan should have different KPIs tailored to the product launch and dependent on the launch objectives - whether driving direct revenue, user adoption, or engage...
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Attentive Senior Director of Product Marketing • 2y
I use a framework that is based on launch tiers! Minor releases would normally fall under a tier 3 or tier 4 launch and could be defined as: Tier 1 - Evolves the companie...
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