Candice Sparks

I use a tiered framework that defines the different tactics and strategies deployed for each type of launch. I first start off by defining the type of tier by whether its...

There are a lot of KPIs that you can look at based on your stakeholders, product and GTM efforts. There's some always on metrics you should be looking at like win rates, ...

Top KPIs I think every PMM should be tracking against: Product KPIs: New product adoptionCustomer churn Onboarding data (how easy is it to get started on your platform an...

Every GTM plan should have different KPIs tailored to the product launch and dependent on the launch objectives - whether driving direct revenue, user adoption, or engage...

There are a few things that I believe help PMMs to prioritize and manage expectations across the organization. Creating quarterly and annual plans. These plans should in...

For a new product or feature I always start out with a simple messaging framework (there are a ton of great ones out there for you to leverage)! At the very least, your p...

Any client-facing teams I believe should provide feedback on your messaging/positioning. For example, your client strategy/customer success teams get a ton of feedback fr...

During the first 90 days of any new role, I like to go on a listening tour. Identify your counterparts you'll be working with across the spectrum of the organization (eve...

One of the key challenges with communicating product marketing achievements is often times there are less concrete KPIs. For example, demand gen is looking at MQLs and sa...

In my previous role at a real-estate investing marketplace we were doing just that as we were working with private money loans and lenders, an investment vehicle unknown ...