AMA: Attentive Director of Product Marketing, Candice Sparks on Product Marketing KPI's
November 11 @ 11:00AM PT
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Attentive Senior Director of Product Marketing • 1y
There are a lot of KPIs that you can look at based on your stakeholders, product and GTM efforts. There's some always on metrics you should be looking at like win rates, ...
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Attentive Senior Director of Product Marketing • 1y
A few different tools I love that most people could familiarize themselves with. Gong - this is a great tool to get insights into how your messaging is resonating, what t...
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Attentive Senior Director of Product Marketing • 1y
Top KPIs I think every PMM should be tracking against: Product KPIs: New product adoptionCustomer churn Onboarding data (how easy is it to get started on your platform an...
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Attentive Senior Director of Product Marketing • 1y
There's a few different teams that PMM needs to partner closely work to ensure alignment and visibility into your key metrics. BI or Strategy & Ops team - they often ...
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Attentive Senior Director of Product Marketing • 1y
The best type of solo marketer is one that is willing, flexible and excited about wearing many different hats. You should be a curious problem-solver who enjoys setting t...
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