AMA: Attentive Director of Product Marketing, Candice Sparks on Stakeholder Management
March 16 @ 10:00AM PT
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Attentive Senior Director of Product Marketing • 3y
During the first 90 days of any new role, I like to go on a listening tour. Identify your counterparts you'll be working with across the spectrum of the organization (eve...
1141 Views
2 requests
Attentive Senior Director of Product Marketing • 3y
There are a few things that I believe help PMMs to prioritize and manage expectations across the organization. Creating quarterly and annual plans. These plans should in...
1771 Views
3 requests
Attentive Senior Director of Product Marketing • 3y
Getting stakeholder alignment is critical for the success of any project or initiative. I think this skill set is even more important to a PMM as a large part of the job ...
538 Views
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Attentive Senior Director of Product Marketing • 3y
Any client-facing teams I believe should provide feedback on your messaging/positioning. For example, your client strategy/customer success teams get a ton of feedback fr...
1280 Views
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Attentive Senior Director of Product Marketing • 3y
Different meetings are needed at different stages of a company and products maturity but some meetings that I think are crucial at any stage are the following: Monthly p...
919 Views
3 requests
How do you communicate product marketing achievements upwards and build visibility?
It can sometimes be a struggle for those on the executive team, or in higher leadership roles, to see the value that product marketing is bringing to the business - especially if they do not have regular interaction. How do you build visibility for you and/or your team, and clearly communicate the achievements and activities throughout the year?
Attentive Senior Director of Product Marketing • 3y
One of the key challenges with communicating product marketing achievements is often times there are less concrete KPIs. For example, demand gen is looking at MQLs and sa...
1015 Views
2 requests