Communities
Sign Up / Sign In
AMA: Attentive Group Product Marketing Manager, Holly Watson on Stakeholder Management
February 9 @ 10:00AM PST
View AMA Answers
Attentive Group Product Marketing Manager, Holly Watson on Stakeholder Management
Top Questions
What does your product marketing team org structure look like?
Do you simply have Product Marketers by product/portfolio? Do you have a release communications manager? Someone in sales enablement? What other roles exist in your product marketing teams today?
Holly Watson
Amazon Product Marketing SME, AWS • February 10
Product Marketing org structures can vary by organization. Previously at Attentive, our PMM organization is comprised of the following teams: Product Marketing Core (focused on our product offering, more to come here), Sales Enablement & Competitve, Technical Writers, and Training. Our PMM Core t......Read More
32997 Views
5 requests
Holly Watson
Amazon Product Marketing SME, AWS • February 10
The relationship between PMMs and Sales Enablement can be powerful to ensure the field is getting and staying up to date with the product, the market, and the competition. Product Marketers do a great job crafting stories that drive product adoption and awareness. This information is curated th......Read More
1693 Views
3 requests
Holly Watson
Amazon Product Marketing SME, AWS • February 10
I've seen a few different forums and templates work. Here are a few ideas: Field input: I've seen some team use a JIRA ticketing system for this. It's a great way for CS or AEs to capture customer and prospect feedback and write it down. The teams are able to see a board where other ideas have ......Read More
768 Views
2 requests
As a product marketer, what are some examples of the types of insights you used to gain insight from internal stakeholders?
Specifically types of questions that work best to draw out the information you need.
Holly Watson
Amazon Product Marketing SME, AWS • February 10
Thanks for asking - love this question. I'll walk through some insights gained from our most common and often strongest partners for PMM. Insights from Sales: Strong sellers know how to sell. They understand the customer, know how to craft a compelling "buy now" story. Spending time with ......Read More
951 Views
2 requests
Holly Watson
Amazon Product Marketing SME, AWS • February 10
As often as possible. Launches are exciting for all departments - so questions and input can definitely start increasing the closer you get to GA, launch date. To help with this, create opportunities to communicate your launch plan to each team. Tailor the message to your audience as Sales will h......Read More
671 Views
1 request
Holly Watson
Amazon Product Marketing SME, AWS • February 10
Product Marketing sits in a highly cross-functional area of the organization. The relationships with Product, Sales, and Marketing are crucial to foster and ensure you get right. This is not an easy tasks and it is never really done. Establish recurring syncs and opportunities to align on big pro......Read More
1227 Views
2 requests
Holly Watson
Amazon Product Marketing SME, AWS • February 10
Great question! This is a common scenario for growing organizations. As a smaller PMM team, you'll have to work to set project priorities. This is not an easy tasks, but what helps is being transparent and communicative with your teams across Product, Sales, Marketing and others. For growing ......Read More
886 Views
1 request
Holly Watson
Amazon Product Marketing SME, AWS • February 10
Yes, great question. This relationship can be so valuable to both the PM and PMM, but also to the rest of the organization. For this relationship, I encourage each team to spend time understanding each others roles and responsibilities as well as having a discussion to align on what responsibilit......Read More
1136 Views
3 requests
Holly Watson
Amazon Product Marketing SME, AWS • February 10
Internal alignment takes time. Here are a few recommendations for getting started and fostering strong relationships for the long term. First - it's important to recognize and write down who your stakeholders are. For Product Marketing this is often Sales, Marketing, Product as primary stakehol......Read More
1160 Views
1 request
Upcoming AMA's
Adobe Head of Product Marketing (APAC), Jeremy Wood on Influencing the C-Suite
August 13 @ 10:00AM PST
Register
Quickbase VP of Product Marketing, Sarah Din on Influencing the C-Suite
July 31 @ 10:00AM PST
Register
Show All