AMA: Attentive Group Product Marketing Manager, Holly Watson on Stakeholder Management
February 9 @ 10:00AM PT
View AMA Answers
What does your product marketing team org structure look like?
Do you simply have Product Marketers by product/portfolio? Do you have a release communications manager? Someone in sales enablement? What other roles exist in your product marketing teams today?
Oracle Product Marketing, Product Launch, GTM, ex-AWS | Formerly Amazon Web Services, Sprinklr • 5y
Product Marketing org structures can vary by organization. Previously at Attentive, our PMM organization is comprised of the following teams: Product Marketing Core (focu...
36052 Views
5 requests
Oracle Product Marketing, Product Launch, GTM, ex-AWS | Formerly Amazon Web Services, Sprinklr • 5y
Great question! This is a common scenario for growing organizations. As a smaller PMM team, you'll have to work to set project priorities. This is not an easy tasks, but ...
1384 Views
1 request
Oracle Product Marketing, Product Launch, GTM, ex-AWS | Formerly Amazon Web Services, Sprinklr • 5y
Yes, great question. This relationship can be so valuable to both the PM and PMM, but also to the rest of the organization. For this relationship, I encourage each team t...
1690 Views
3 requests
Oracle Product Marketing, Product Launch, GTM, ex-AWS | Formerly Amazon Web Services, Sprinklr • 5y
Product Marketing sits in a highly cross-functional area of the organization. The relationships with Product, Sales, and Marketing are crucial to foster and ensure you ge...
1309 Views
2 requests
As a product marketer, what are some examples of the types of insights you used to gain insight from internal stakeholders?
Specifically types of questions that work best to draw out the information you need.
Oracle Product Marketing, Product Launch, GTM, ex-AWS | Formerly Amazon Web Services, Sprinklr • 5y
Thanks for asking - love this question. I'll walk through some insights gained from our most common and often strongest partners for PMM. Insights from Sales: Strong ...
1007 Views
2 requests
Oracle Product Marketing, Product Launch, GTM, ex-AWS | Formerly Amazon Web Services, Sprinklr • 5y
I've seen a few different forums and templates work. Here are a few ideas: Field input: I've seen some team use a JIRA ticketing system for this. It's a great way for CS ...
862 Views
2 requests
Oracle Product Marketing, Product Launch, GTM, ex-AWS | Formerly Amazon Web Services, Sprinklr • 5y
The relationship between PMMs and Sales Enablement can be powerful to ensure the field is getting and staying up to date with the product, the market, and the competition...
1874 Views
3 requests
Oracle Product Marketing, Product Launch, GTM, ex-AWS | Formerly Amazon Web Services, Sprinklr • 5y
Internal alignment takes time. Here are a few recommendations for getting started and fostering strong relationships for the long term. First - it's important to recogniz...
1653 Views
1 request
Oracle Product Marketing, Product Launch, GTM, ex-AWS | Formerly Amazon Web Services, Sprinklr • 5y
As often as possible. Launches are exciting for all departments - so questions and input can definitely start increasing the closer you get to GA, launch date. To help wi...
871 Views
1 request