AMA: AuditBoard Director of Product Marketing, Risk, Lizzie Yarbrough de Cantor on Product Marketing KPI's

Cross-functional alignment and support of measures you will be focused on is probably the most important factor in actually achieving a KPI in my experience. This all sta...

Honestly, I have no issue with shared KPIs as long as each team knows what they are contributing to influence the KPI. I think the most common example here are KPIs aroun...

Just to share an opinion: if you need 5 separate measurements to ensure a campaign is successful, then you probably need to go back and reprioritize/reframe what you are ...

I love this question because Sales Enablement is one of my most consistent partners on any initiative. How you measure success of sales enablement really depends on what ...

Quarter over quarter, I typically look for KPIs and metrics each team member can have some ownership of individually. I will say, multiple team members may be focused on ...

My favorite KPI related to pipeline-focused initiatives are sales opportunities that can be attributed to your campaign or initiative. As a role with "marketing" in the t...

I personally prefer measurements like OKRs, KPIs, and other goals to be shared by at least one other cross-functional partner. I don't want any PMM on my team to feel lik...