Lizzie Yarbrough de Cantor

I do think this is highly dependent on the type of product you are taking to market, but here are some go-tos I use. Keep it simple: Make sure you focus any training dec...

Cross-functional alignment and support of measures you will be focused on is probably the most important factor in actually achieving a KPI in my experience. This all sta...

This is a topic I am super passionate about at the moment. We are going through a lot of this with my current team. It can be so easy to find yourself launching and commu...

My favorite KPI related to pipeline-focused initiatives are sales opportunities that can be attributed to your campaign or initiative. As a role with "marketing" in the t...

I love this question because Sales Enablement is one of my most consistent partners on any initiative. How you measure success of sales enablement really depends on what ...

Quarter over quarter, I typically look for KPIs and metrics each team member can have some ownership of individually. I will say, multiple team members may be focused on ...

Honestly, I have no issue with shared KPIs as long as each team knows what they are contributing to influence the KPI. I think the most common example here are KPIs aroun...

This is nuanced a lot by organization, but outside of a typical process (manager screens, homework exercises, executive sign off, etc), the most important signals I look ...

I have a couple of weekly touchpoints with my sales team. We hold a weekly pipeline review where all of marketing and sales leadership sit together and review the state o...

Just to share an opinion: if you need 5 separate measurements to ensure a campaign is successful, then you probably need to go back and reprioritize/reframe what you are ...