AMA: Okta Head of Product Marketing, Platform, Priya Ramamurthi on Partner Product Marketing
November 10 @ 10:00AM PT
View AMA Answers
Okta Former Sr. Director Platform Product Marketing • 4y
In order to get the best attention from the sales teams, it is important to create a plan in conjunction with them. Early buy-in drives engagement through the process. Al...
978 Views
2 requests
Okta Former Sr. Director Platform Product Marketing • 4y
That’s a great question. Let me start with some background. In many traditional large organizations, partner marketing teams up with system integrators (SIs), large area ...
2615 Views
6 requests
Okta Former Sr. Director Platform Product Marketing • 4y
If partnerships are a focus for the organization, partner PMM as a dedicated team is crucial. Within the team, there can be individuals supporting for technology partners...
1962 Views
5 requests
What's the longer term health of having a career in doing partner PMM?
As someone who used to be in partner marketing (on the product marketing team), I found career options to be more limiting than being a straight up PMM and my combined experience makes me a great fit for Partner PMM roles, but I hesitate making the jump into those roles
Okta Former Sr. Director Platform Product Marketing • 4y
SaaS companies start by selling to customer with their existing sales teams. Partnerships increase product stickiness thus increasing adoption and retention, driving long...
2101 Views
3 requests
What are the pros/cons to including a partner in a marketing campaign/asset?
Can you do too much partner marketing vs standalone?
Okta Former Sr. Director Platform Product Marketing • 4y
Partner marketing can be a huge growth driver for the business, if prioritized. With the right partnerships, co-marketing and co-selling can drive a significant part of o...
1078 Views
2 requests
Okta Former Sr. Director Platform Product Marketing • 4y
Generally speaking, partner marketing influences sales pipeline and revenue. Not different from product marketing in this aspect. With each partner, there should be speci...
1452 Views
3 requests
Okta Former Sr. Director Platform Product Marketing • 4y
I follow the following steps to drive a successful GTM motion with partners. Be Strategic: Every partnership does not necessarily warrant the same effort. Develop tiers f...
1454 Views
3 requests