Priya Ramamurthi
Sr. Director Platform Product Marketing, Okta
Content
Priya Ramamurthi
Okta Sr. Director Platform Product Marketing • November 10
That’s a great question. Let me start with some background. In many traditional large organizations, partner marketing teams up with system integrators (SIs), large area resellers (LARs)/licensing solution partners (LSPs) and a variety of resellers. These would make the bulk of your partner sale......Read More
1528 Views
Priya Ramamurthi
Okta Sr. Director Platform Product Marketing • November 10
SaaS companies start by selling to customer with their existing sales teams. Partnerships increase product stickiness thus increasing adoption and retention, driving long-term growth. Partner PMM is a requires someone who can wear many hats 1. Product marketing – core product marketing skills in......Read More
1095 Views
Priya Ramamurthi
Okta Sr. Director Platform Product Marketing • November 10
If partnerships are a focus for the organization, partner PMM as a dedicated team is crucial. Within the team, there can be individuals supporting for technology partnerships, cloud alliances and traditional SIs, LSPs & resellers. Depending on the organization and the existing and planned partner......Read More
975 Views
Priya Ramamurthi
Okta Sr. Director Platform Product Marketing • November 10
Generally speaking, partner marketing influences sales pipeline and revenue. Not different from product marketing in this aspect. With each partner, there should be specific quarterly and annual goals to influence this. Details related to conversion rate based on campaigns planned make these goa......Read More
929 Views
Priya Ramamurthi
Okta Sr. Director Platform Product Marketing • November 10
I follow the following steps to drive a successful GTM motion with partners. Be Strategic: Every partnership does not necessarily warrant the same effort. Develop tiers for each partner type. Set strategic goals for each tier. Collaborate: Deep collaboration with product, business development a......Read More
899 Views
Priya Ramamurthi
Okta Sr. Director Platform Product Marketing • November 10
Partner marketing can be a huge growth driver for the business, if prioritized. With the right partnerships, co-marketing and co-selling can drive a significant part of organizational revenue. I would think about partner marketing early during the GTM cycle to ensure coverage with the right part......Read More
685 Views
Priya Ramamurthi
Okta Sr. Director Platform Product Marketing • November 10
In order to get the best attention from the sales teams, it is important to create a plan in conjunction with them. Early buy-in drives engagement through the process. Also, as with any product marketing engagement with sales, it is an ongoing collaboration and discussion to apply the best learni......Read More
626 Views
Credentials & Highlights
Sr. Director Platform Product Marketing at Okta
Product Marketing AMA Contributor
Lives In San Francisco, CA
Knows About Partner Product Marketing