AMA: Automattic Director, Product Marketing, Clara Lee on Influencing the Product Roadmap

In the cases where a Product Manager has consistently challenged your work beyond regular constructive collaboration, I have found the following tactics useful: Realign ...

Two approaches here, that may be used at the same time: Direct communication. If you have a strong framework for how you've seen PMM function strategically in other org...

In most companies I've worked in, Product Marketing is often vastly outnumbered by Sales teams. The challenge is not usually in personalities or conflicting interests - b...

Design and Marketing should ideally go hand-in-hand. If the Design team is very mature, experts in the area, and functioning on a world-class level, then Product Market...

Great question, especially for Product Marketing organizations that are still scaling to meet the footprint of much larger Product and/or Sales teams. Although you may ...

Ideally, your product roadmap reflects long-term strategy, narrative, and investment. If you are confident in your roadmap, you shouldn't need a rule that automatically p...