AMA: Barracuda Networks Product Marketing Director, Olesia Klevchuk on Competitive Positioning

Positioning isn't about being better, it's about being the best fit for a specific problem. Here how I would approach this: Try to identify the ‘real enemy’. This usually...

I don't believe in overcomplicating it with 50-page decks. I focus on three main pillarsFirst, is the ‘So What?’ or identifying customer pain point. I start by interviewi...

In my world of cyber security pricing is often guarded like a state secret so you have to be a bit of detective. I generally avoid the mystery shopper route, it's messy a...

That's a classic arm race, and honestly if they are copying you, you are clearly the one setting the pace. In the industries where feature parity often happens fast, you ...

That's a great question because people often use them interchangeably. Market intelligence is a macro view. It’s about total landscape or total addressable market, shifti...