AMA: Barracuda Networks Product Marketing Director, Olesia Klevchuk on Influencing the Product Roadmap

There are two things to consider here what’s happening in the market and what will move the business forward. As a PMM you should be listening to customers, sales team, k...

There are several ways PMMs can share roadmap externally while being strategic about it.Use your customer facing channels (these will probably have the most impact). For ...

One of the most practical ways you as a PMM can influence the is by bring in the voice of the customer. For example, if you notice a consistent theme in win/loss, say cus...

The roadmap and marketing strategy are basically your rebranding guardrails, they tell you not if you should rebrand but when and how. The roadmap will tell you about tim...

This is a great question to ask here. To start with, don’t just bring problems without solutions. I think we have all seen this – someone walks into roadmap planning me...