AMA: Barracuda Networks Product Marketing Director, Olesia Klevchuk on Market Research

One of the best applications of GenAI in product marketing is its ability to analyze a wide range of customer data (including market research), which can then facilitate ...

First and foremost, remember that you can’t research everything. Ruthless prioritization and focus are key for a solo product marketer. What will impact your next month’s...

Product marketers not only collect VOC but also help scale it across the organization. In most organizations, product marketing is uniquely positioned to do that, as it s...

To gather feedback on the MVP, target early adopters. Before you do that, make sure you define clear objectives around the assumptions you are testing – is it pricing, pr...

A good starting point is to talk to your customers, both those who have purchased and those who haven’t. This could also already be part of your win-loss analysis. You wa...

Some good questions to ask include those related to customer needs or pain points, validating market demand, and assessing the competitive landscape. As a product markete...

Customer interviews are hands down the most valuable research method for you to master. It’s an absolute must have to understand buyers’ needs, pain points, and decision-...