AMA: BetterUp Former Senior Vice President, Product Marketing, Sahil Sethi on Sales Enablement

The best sales relationships come from the top. Where the PMM leadership, or marketing/product leadership is aligned with sales leadership on key OKRs and where and how p...

If your product tiers are naturally cannibalizing each other, then you likely have a product strategy problem , or a pricing & packaging problem. The product strategy...

I am going to expand the question to be about being included in customer calls in general, not just discovery calls. Personally, I don't think PMMs should be in discovery...

General best Practices surrounding enablement of any product launch, irrespective of Small, Medium, Large. The large launches get all of these and hte most attention. Sma...

The ultimate metric for measuring the enablement success is a revenue metric, or its proxy - which is shared by sales and product marketing. The actual metric depends on ...

Some tips for creating useful sales playsBe clear on what success looks like - Have you made it clear why we want them to use a certain playbook ? Is it to drive more pip...

Product marketing plays a crucial role in sales kickoff by energizing the team with the product roadmap and vision, sharing value prop or simply presenting new tools for ...

The best practice for good enablement calendar planning is to understand what the business needs from a GTM perspective -and this alignment needs to happen at an executiv...

I personally don't believe that reps need to be incentivized to use messaging that wins. If messaging works (aka helps brings quality revenue and bring more new logos/exp...