Profile
Sahil Sethi

Sahil Sethi

Vice President - Global Product Marketing, Freshworks
About
Deep experience in product and growth marketing in companies like Betterup, Klaviyo, Qualtrics and Microsoft. Believe that Product Marketing is one of the most important and strategic functions in any B2B company

Content

Sahil Sethi
Sahil Sethi
Freshworks Vice President - Global Product MarketingNovember 23
For tenured PMM roles (e.g. team leads/directors or senior/principal PMMs who may not be team leads), I do ask for an assignment We usually give an open question that mimics a real business situation (often a challenge we are facing). It could be around marketing to a new audience, or launchin...Read More
1355 Views
Sahil Sethi
Sahil Sethi
Freshworks Vice President - Global Product MarketingOctober 9
There are so many good responses to launch tiering here. I am going to focus on KPIs in my response here I broadly categorize launch KPIs into three parts - Engagement, Adoption and Revenue 1. Engagement KPIs - measure engagement with launch content. Anything from # attendees, # visitors, #...Read More
1327 Views
Sahil Sethi
Sahil Sethi
Freshworks Vice President - Global Product MarketingNovember 23
MBA certainly provides access to a network and usually a world-class quality education and introduction to marketing frameworks which are useful in any marketing job. But it also comes with a huge opportunity, and often, financial cost My personal take is that MBA can help in functional transi...Read More
1257 Views
Sahil Sethi
Sahil Sethi
Freshworks Vice President - Global Product MarketingNovember 23
Good question. As PMMs, our roles touch so many aspects of the company that ROI could be hard to define. My advice to every PMM is to think through the impact of their work, and the process of measuring their impact --- on a day to day basis, and not after the activity. So when the question does ...Read More
1246 Views
Sahil Sethi
Sahil Sethi
Freshworks Vice President - Global Product MarketingNovember 23
* Not being able to strongly respond to the question “Can you pitch your product to me ?” * Not being ready with good writing samples * Not coming with strong examples of your leadership skills - influence, persuasion, relationship building, collaboration and more These questions demo...Read More
1222 Views
Sahil Sethi
Sahil Sethi
Freshworks Vice President - Global Product MarketingNovember 23
My favorite question is very simple I ask them “Can you pitch me your product?” (if they come from any marketing role) It allows me to understand their storytelling skills. It helps me understand if they are truly comfortable with the idea of messaging and positioning (which I think is fund...Read More
1126 Views
Sahil Sethi
Sahil Sethi
Freshworks Vice President - Global Product MarketingNovember 23
This is such a good question There are many ways to demonstrate success of messaging/positioning work 1. Talk through the process - Explain your approach to developing messaging and positioning. Talk about the customer interviews you did, the drafts you wrote, the messaging pillars you...Read More
1125 Views
Sahil Sethi
Sahil Sethi
Freshworks Vice President - Global Product MarketingFebruary 15
TLDR In the large majority of B2B SaaS companies, PMM owns messaging/positioning for products/solutions and demand-gen/performance marketing owns the deployment of that messaging appropriately into acquisition channels like paid social, paid search, web, webinars, events etc.  Campaign idea...Read More
1016 Views
Sahil Sethi
Sahil Sethi
Freshworks Vice President - Global Product MarketingNovember 23
Differentiators Good messaging smartly incorporates differentiators. Yes messaging is about the outcomes and benefits, it is about the category and the disruptions , it is about value pillars but great messaging smartly incorporates differentiators in that work When you describe your produc...Read More
968 Views
Sahil Sethi
Sahil Sethi
Freshworks Vice President - Global Product MarketingOctober 6
Really good question. I think of the following steps before a kick-off - a) Leadership buy-in b) Compelling story c) Project plan d) Customer validation and testing plan. Doing these well will naturally bring about strong alignment First - Leadership buy-in . Make sure there is leadership b...Read More
947 Views
Credentials & Highlights
Vice President - Global Product Marketing at Freshworks
Formerly Klaviyo, Qualtrics, Microsoft, MckInsey
Top Product Marketing Mentor List
Studied at MBA from Chicago Booth
Lives In Seattle
Knows About B2B Product Marketing KPI's, Building a Product Marketing Team, Category Creation, Co...more
Speaks English, French, Hindi