Sahil Sethi

Engagement model and teamsBring Sales/CS (end user of plays), Enablement (Orchestrator), Marketing (who provide air cover) and Product (who build the product) in the same...

Not being able to strongly respond to the question “Can you pitch your product to me ?” Not being ready with good writing samples Not coming with strong examples of your...

For tenured PMM roles (e.g. team leads/directors or senior/principal PMMs who may not be team leads), I do ask for an assignment We usually give an open question that mi...

My favorite question is very simple I ask them “Can you pitch me your product?” (if they come from any marketing role) It allows me to understand their storytelling ski...

This is such a good question There are many ways to demonstrate success of messaging/positioning work Talk through the process - Explain your approach to developing mess...

Four career pathsGrow as a PMM. From Individual contributor to manager to director to VP, here you keep growing as you keep honing your PMM craft but eventually graduate ...

Good question. As PMMs, our roles touch so many aspects of the company that ROI could be hard to define. My advice to every PMM is to think through the impact of their wo...

The best sales relationships come from the top. Where the PMM leadership, or marketing/product leadership is aligned with sales leadership on key OKRs and where and how p...

As long as you have generally worked in functions in or adjacent to product marketing (e..g content, campaigns, market research etc.), my guidance is to always use one re...

TLDR In the large majority of B2B SaaS companies, PMM owns messaging/positioning for products/solutions and demand-gen/performance marketing owns the deployment of that ...