AMA: BILL Head of Product Marketing - Platform Products, Charles Tsang on Product Launches
March 25 @ 10:00AM PT
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👋 Charles Tsang
Hi all, I'm Charles Tsang, Head of Product Marketing - Accounts Payable, Accountant Channel, and Developers / Partners @ BILL:
• 👋 Based in: SF Bay Area
• 🧠 Top of mind: How AI will transform the PMM craft
• 💬 Ask me about: Career Development
• 🍦 Fun fact: I'm super into fitness, so much so that I moonlight as a personal trainer (nights and weekends previously, although I've tapered a bit of it off!)
• 👋 Based in: SF Bay Area
• 🧠 Top of mind: How AI will transform the PMM craft
• 💬 Ask me about: Career Development
• 🍦 Fun fact: I'm super into fitness, so much so that I moonlight as a personal trainer (nights and weekends previously, although I've tapered a bit of it off!)
BILL Head of Product Marketing - Accounts Payable and Developers / Partners • 1y
I covered most of this in the question regarding balancing speed to market with ensuring the product is ready for launch. If there is not strong conviction yet on produc...
469 Views
3 requests
BILL Head of Product Marketing - Accounts Payable and Developers / Partners • 1y
Product launches in multi-product companies sometimes require a more integrated approach compared to those in single-product companies.For companies with a single product...
468 Views
3 requests
BILL Head of Product Marketing - Accounts Payable and Developers / Partners • 1y
Great question. I’d zoom out and look at this in the context of how PMM should collaborate across the broader cross-functional (XF) team involved in GTM—Product, Sales, C...
2344 Views
3 requests
BILL Head of Product Marketing - Accounts Payable and Developers / Partners • 1y
I usually think about launch readiness in a few categories:Product Readiness – Is the product functional and reliable? Does it deliver on its core promise? How does the u...
478 Views
3 requests
BILL Head of Product Marketing - Accounts Payable and Developers / Partners • 1y
Absolutely. I'm a big proponent of engaging with buyer and user communities as part of a GTM strategy. We often talk about getting the right message to the right customer...
860 Views
3 requests