AMA: BILL Head of Product Marketing - Platform Products, Charles Tsang on Product Launches
March 25 @ 10:00AM PT
Register for AMA
We will email you Charles's answers
to these questions after the event in case you can't make it.
How should PMMs work in collaboration with product managers and the customer success team on product launches?
Can you tell us about a time when a product launch was challenging to execute? What made it challenging, and how did you adapt to the challenges?
Does someone have a framework or best practice of product launch that we can replicate as part of SaaS product launch?
What's your opinion on generalized vs segmented messaging for external feature launches? Considering buyer vs user personas, multiple GTMs, etc.
How do you balance speed to market with ensuring a product is truly ready for launch?
What common mistakes should we avoid when launching new features or products in the highly competitive market?
How do we measure the success of a product launch beyond just sign-ups and revenue?
How are product launches different in multi-product companies?
What are the best metrics to showcase success from a launch?
What are the key challenges you always struggle with as part of a product launch?
How do you get buy-in from other marketing stakeholders that control the budget?
What factors do you consider when assessing how big or small a launch has to be?
How do you determine whether or not you should do a soft launch ( small) or a full scale launch?
How do you define a product readiness for launch?
Can you speak to how to go through a successful product launch with no budget. Using existing tools to grab your current and new audience base specifically with features that are meant to grab a new type of user.
