đź‘‹ Charles Tsang
Hi all, I'm Charles Tsang, Head of Product Marketing - Accounts Payable, Accountant Channel, and Developers / Partners @ BILL:
• 👋 Based in: SF Bay Area
• 🧠Top of mind: How AI will transform the PMM craft
• 💬 Ask me about: Career Development
• 🍦 Fun fact: I'm super into fitness, so much so that I moonlight as a personal trainer (nights and weekends previously, although I've tapered a bit of it off!)
• 👋 Based in: SF Bay Area
• 🧠Top of mind: How AI will transform the PMM craft
• 💬 Ask me about: Career Development
• 🍦 Fun fact: I'm super into fitness, so much so that I moonlight as a personal trainer (nights and weekends previously, although I've tapered a bit of it off!)
Content
BILL Head of Product Marketing - Accounts Payable and Developers / Partners • 5y
This is likely something that can differ a bit depending on company and organization, but in general: Sales Ops functions are focused on strategies, systems, and proces...
3126 Views
BILL Head of Product Marketing - Accounts Payable and Developers / Partners • 8mo
Balancing alignment with avoiding “too many cooks in the kitchen” really comes down to clarity of roles, and for me, that starts with a DACI (Yes, I’m obviously a big fan...
2398 Views
BILL Head of Product Marketing - Accounts Payable and Developers / Partners • 1y
Great question. I’d zoom out and look at this in the context of how PMM should collaborate across the broader cross-functional (XF) team involved in GTM—Product, Sales, C...
2346 Views
BILL Head of Product Marketing - Accounts Payable and Developers / Partners • 5y
This is a bit of an oversimplification, but I boil down measuring sales enablement success into three categories: Usage: This would be the volume of assets developed as ...
1912 Views
BILL Head of Product Marketing - Accounts Payable and Developers / Partners • 1y
The short answer is yes, it can become a differentiator but it has to be intentional, aligned with the audience's needs, and relevant to the company / brand. But it's ex...
1804 Views
BILL Head of Product Marketing - Accounts Payable and Developers / Partners • 1y
[Insert shameless plug for the my template that is being shared for this AMA]. :-) Kidding aside - the template does reflect my thinking on the framework for good story...
1560 Views
BILL Head of Product Marketing - Accounts Payable and Developers / Partners • 5y
The answer depends a bit on the situation. Here are two scenarios/examples. Scenario 1: Sometimes sales has a ton of institutional knowledge around their target custo...
1539 Views
BILL Head of Product Marketing - Accounts Payable and Developers / Partners • 5y
I meet with Sales at a minimum once a week, but most of the time several times a week. What I like to do during these sessions is to:Begin to understand their needs and ...
1513 Views
BILL Head of Product Marketing - Accounts Payable and Developers / Partners • 5y
It's difficult to paint a broad brush stroke answer on this, but as a general rule of thumb: Meet with Sales to understand their expectations and where they need the mos...
1409 Views
BILL Head of Product Marketing - Accounts Payable and Developers / Partners • 5y
Fintech is definitely a dynamic and ever evolving space – which makes it super exciting! What’s interesting about Visa’s role here is that we sit at the center as a netw...
1373 Views
Credentials & Highlights
Head of Product Marketing - Accounts Payable and Developers / Partners at BILL
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In San Jose, California
Knows About Sales Enablement, Building a Product Marketing Team, Stakeholder Management, Sales Ad...more