Charles Tsang

AMA: BILL Head of Product Marketing - Platform Products, Charles Tsang on Storytelling

October 21 @ 10:00AM PT
View AMA Answers
Included Templates
Storytelling Template
šŸ‘‹ Charles Tsang
Hi all, I'm Charles Tsang, Head of Product Marketing - Accounts Payable, Accountant Channel, and Developers / Partners @ BILL:

• šŸ‘‹ Based in: SF Bay Area
• 🧠 Top of mind: How AI will transform the PMM craft
• šŸ’¬ Ask me about: Career Development
• šŸ¦ Fun fact: I'm super into fitness, so much so that I moonlight as a personal trainer (nights and weekends previously, although I've tapered a bit of it off!)
Charles Tsang
BILL Head of Product Marketing - Accounts Payable and Developers / Partners • 1y
I think about my strategy in three steps:Objective FactsProduct: Collaborate closely with the product team to conduct feature-by-feature comparisons. Dive into the techno...
...Read More
675 Views
2 requests
Charles Tsang
BILL Head of Product Marketing - Accounts Payable and Developers / Partners • 1y
I haven't worked in a space where the differentiators were algorithms or what I would describe as extremely technical or proprietary. BUT - I think my experiences and pe...
...Read More
868 Views
2 requests
Charles Tsang
BILL Head of Product Marketing - Accounts Payable and Developers / Partners • 1y
It's difficult. I don't think it's something you can solve for differentiation immediately and in one go. Certainly there's a lot you can do around making sure you distil...
...Read More
494 Views
1 request
Charles Tsang
BILL Head of Product Marketing - Accounts Payable and Developers / Partners • 1y
[Insert shameless plug for the my template that is being shared for this AMA]. :-) Kidding aside - the template does reflect my thinking on the framework for good story...
...Read More
1559 Views
2 requests
Charles Tsang
BILL Head of Product Marketing - Accounts Payable and Developers / Partners • 1y
The short answer is yes, it can become a differentiator but it has to be intentional, aligned with the audience's needs, and relevant to the company / brand. But it's ex...
...Read More
1803 Views
1 request
Related Templates