AMA: BlueVine Sr. Director Product Marketing, Anna Wiggins on Messaging

Positioning is an internal exercise during which you define the unique value proposition for your product, how the product is differentiated from the competition, and whe...

I would say this depends on your roadmap and when the platform functionality is scheduled to launch. If you incorporate platform messaging too early, you can actually do ...

I find UserTesting to be a great tool for getting a quick directional read for how your messaging will perform with your target. I typically test for comprehension and em...

I usually use qualitative insights in two ways: 1) uncover the “so-what” behind good messaging 2) test target response to messaging.Qualitative studies are a great quick ...

Please see my previous answer on messaging refreshes. In general, it will depend on the maturity of your product or changes to product functionality, competitor, and indu...

There are a lot of messaging frameworks out there. If you are on the hunt for templates, check out April Dunford's website (Obviously Awesome is a must-read of Product Ma...

This will depend on the maturity of the product. If your product and target audience don’t change very much, you can look at doing annual refreshes. However, if you are w...