There are a lot of messaging frameworks out there. If you are on the hunt for
templates, check out the Product Marketing Alliance or April Dunford's website
(Obviously Awesome is a must-read of Product Marketers).
In general, a messaging doc should be the single source of truth and act as the
I usually use qualitative insights in two ways: 1) uncover the “so-what” behind
good messaging 2) test target response to messaging.
Qualitative studies are a great quick way to understand customer or prospect
behavior, needs, and pain points, which help you identify meaningful insights
It’s really important to understand your product’s team development process. How
is the Product team structured and why? What and when are their sprint cycles.
How do new tasks get on the backlog and how is the backlog prioritized. If
possible, attend backlog prioritization meetings so you can un...more
This will depend on the type of business you are in. Hardware? Enterprise? These
have longer development and sales cycles so the teams have to plan much further
ahead vs. a self service model where products tend to ship faster. Also the
maturity of the company will make a difference because Produ...more