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Anna Wiggins

Sr. Director Product Marketing, BlueVine
Anna Wiggins
Sr. Director Product Marketing, BlueVine
Added March 23, 2021Published in AMA's

AMA: BlueVine Sr. Director Product Marketing, Anna Wiggins on Messaging

BlueVine Sr. Director Product Marketing, Anna Wiggins

on Messaging

Sr. Director Product Marketing
BlueVine
Sr. Director Product Marketing at BlueVine
There are a lot of messaging frameworks out there. If you are on the hunt for templates, check out the Product Marketing Alliance or April Dunford's website (Obviously Awesome is a must-read of Product Marketers). In general, a messaging doc should be the single source of truth and act as the bu...more
Sr. Director Product Marketing at BlueVine
I usually use qualitative insights in two ways: 1) uncover the “so-what” behind good messaging 2) test target response to messaging. Qualitative studies are a great quick way to understand customer or prospect behavior, needs, and pain points, which help you identify meaningful insights that wil...more
Added August 11, 2020Published in AMA's

AMA: ManyChat Former Sr. Director Product Marketing and Content, Anna Wiggins on Influencing the Product Roadmap

ManyChat Former Sr. Director Product Marketing and Content, Anna Wiggins

on Influencing the Product Roadmap

Sr. Director Product Marketing
BlueVine
Sr. Director Product Marketing at BlueVine
It’s really important to understand your product’s team development process. How is the Product team structured and why? What and when are their sprint cycles. How do new tasks get on the backlog and how is the backlog prioritized. If possible, attend backlog prioritization meetings so you can un...more
Sr. Director Product Marketing at BlueVine
This will depend on the type of business you are in. Hardware? Enterprise? These have longer development and sales cycles so the teams have to plan much further ahead vs. a self service model where products tend to ship faster. Also the maturity of the company will make a difference because Produ...more