Anna Wiggins

There are a lot of messaging frameworks out there. If you are on the hunt for templates, check out April Dunford's website (Obviously Awesome is a must-read of Product Ma...

Since ManyChat is a younger company, we don’t yet have a lot of product lines that merit the traditional squad PM <> PMM structure. Today the Product Marketing team...

I’m glad you are asking this question because this is exactly the right mindset you should have in a young Product Marketing org to avoid becoming solely a GTM service fu...

Positioning is an internal exercise during which you define the unique value proposition for your product, how the product is differentiated from the competition, and whe...

This will depend on the type of business you are in. Hardware? Enterprise? These have longer development and sales cycles so the teams have to plan much further ahead vs....

This will depend on the maturity of the product. If your product and target audience don’t change very much, you can look at doing annual refreshes. However, if you are w...

This goes back to your goals for running the alpha/beta and what kind of information you want to gather. In general I look for honest feedback on some of the following th...

I answer a similar question further on, but at a high level a great way to preview the roadmap is part of annual or quarterly account health checks. In the past I’ve had ...

I would start by understanding why it’s not seen as a priority - does this feature align with your overall product strategy? Perhaps this is an area that the company has ...

This depends on the nature of the conversation but in general our Product team expects us to come to the table with an educated, data based POV on how to approach a strat...