AMA: BlueVine Sr. Director Product Marketing, Anna Wiggins on Self Serve Product Marketing
January 18 @ 9:00AM PT
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Altruist VP of Marketing • 4y
There are product-led companies that also have sales and marketing funnels. I would say marketing and sales funnels are key to the success of many product-led companies. ...
1292 Views
1 request
What do self-serve product marketers spend their time doing, given that they don't have sales enablement responsibilities?
Where does all that time get repurposed in self-serve PMM? What are some of the big categories of work where you over-invest in self-serve vs. traditional B2B PMM?
Altruist VP of Marketing • 4y
Similar to my earlier answer, product marketers who work on self-serve products are mainly focused on communicating with customers at scale - since this model relies on b...
489 Views
2 requests
What is your process for collecting user feedback?
Do you use ever use NPS or any other survey style?
Altruist VP of Marketing • 4y
This will depend on why you are collecting the feedback and what you hope to get out of it. NPS is certainly a powerful tool to get a quick and consistent read on whethe...
458 Views
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Altruist VP of Marketing • 4y
I actually answered a few questions on having a seat in the product development process in a previous Sharebird AMA on Influencing the Product Roadmap. Visit this link to...
403 Views
1 request
Altruist VP of Marketing • 4y
Product UI real estate is a powerful, contextual tool in introducing new launches. Your customers are most engaged and most likely to take action on your new launch when ...
808 Views
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Altruist VP of Marketing • 4y
Whether you work on a self-serve or a sales-driven product will, in a way, define the type of product marketing you'll do. In a sales-driven organization, most of your pr...
459 Views
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Altruist VP of Marketing • 4y
The ideal scenario is that product and product marketing have shared adoption KPIs because this creates greater investment and accountability from both groups. If that’s ...
576 Views
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What questions do you ask users when trying to improve user onboarding from a product marketing perspective?
I'm a product marketing who has been tasked with helping to improve the onboarding experience from a product marketing point of view (emails, comms, in app messages. I have a list of new users that haven't returned to the platform and I'd love some thoughts, feedback, and insights from previous experience.
Altruist VP of Marketing • 4y
Optimizing onboarding becomes very important in a self-serve model because you don’t have the benefit of a sales team to guide prospects through sign-up and onboarding fu...
693 Views
3 requests
Altruist VP of Marketing • 4y
There are a few ways to collect customer insights. First, you can look at your own data to understand how your customers are using the product and what they are doing on ...
521 Views
3 requests
How do you best structure and leverage beta releases to assist the product team (with iteration, feedback) and Product Marketing (positioning, messaging, enablement, onboarding)?
How do you collect information from users and disseminate between teams? What does an ideal timeline for a beta look like?
Altruist VP of Marketing • 4y
This will depend on your goals for the beta. Does the product team just need to test the product for bugs or are you establishing product-market fit? If you are testing t...
597 Views
3 requests