Product Marketing
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AMA: BlueVine Sr. Director Product Marketing, Anna Wiggins on Self Serve Product Marketing
January 18 @ 9:00am PST
Starts in 21h 33m 25s

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We will email you Anna's answers to these questions after the event in case you can't make it.

What's Your Question?

Questions must be topic related and not promotional. (250 character limit)
Top Questions
What tools do you use to survey your customers and how do you extract qualitative vs quantitative insights from it?
When it comes to improving an onboarding experience how did you collect feedback from new users, and what questions did you ask?
I'm a product marketing who has been tasked with helping to improve the onboarding experience from a product marketing point of view (emails, comms, in app messages. I have a list of new users that haven't returned to the platform and I'd love some thoughts, feedback, and insights from previous experience.
How do you best structure and leverage beta releases to assist the product team (with iteration, feedback) and Product Marketing (positioning, messaging, enablement, onboarding)?
How do you collect information from users and disseminate between teams? What does an ideal timeline for a beta look like?
How should product marketing split feature adoption KPIs with the product team (for B2B self-serve SaaS)
How does self-serve product impact product marketing function?
What's the most effective way you've found to introduce/launch new features within the product UI?
What is your process for collecting user feedback? Do you use ever use NPS or any other survey style?
In most B2B settings PMMs spend a LOT of time enabling Sales. Where does all that time get repurposed in self-serve PMM? What are some of the big categories of work where you over-invest in self-serve vs. traditional B2B PMM?
Within a product led organization, product marketing may not have a seat at the table during the product roadmap development process. In this situation, how to make sure the voice of our consumer is heard.
How do you define product marketing differently in a product-led growth company vs. a traditional company with a normal sales and marketing funnel?