AMA: Box Director, Solutions Marketing, Anjali Acharya on Sales Enablement

How do you balance email marketing/marketing automation with traditional personal emails that build 1-to-1 relationships?

<div>Sales team only focuses on a few leads but we need to be top of mind with a larger pool of leads so that they can reach out to us when a need arises. We're struggling with finding the right balance. How do other services organizations find that balance?</div>

When your product serves buyers across many industries with very different use cases, how do you build enablement content that gives reps a clear, consistent story without forcing a one-size-fits-all pitch?