AMA: Bumble Head of Product Marketing, Bumble For Friends, Lindsay (Saran) Gatta on Consumer Product Marketing
January 23 @ 10:00AM PT
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👋 Lindsay (Saran) Gatta
👋 Lindsay Gatta currently living in Nashville, TN.
💼 I am about to start a new PMM Director role for Moloco (adtech). I have previous B2B and B2C experience at Google (Ads, Consumer Hardware and Software) and Bumble.
👀 Telling stories about products that capture attention.
🤝 Providing perspective on both B2B and B2C product marketing.
🍦 Chocolate Chip Cookie Dough or Ben and Jerry's Half Baked.
Moloco Product Marketing Director • 2y
I've had the pleasure of working across both and there are some key differences I'd take into account if you have the opportunity to pick a lane: -B2B planning cycles are...
3141 Views
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Moloco Product Marketing Director • 2y
Regardless of B2B or B2C, translating data to insights to inform your positioning (and product strategy and GTM strategy) is critical. Understanding your product, its com...
701 Views
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What are you favorite resources to find product marketing *workflows* and best practices & case studies regarding them?
For instance, I like Kapost's, Drift's, and Intercom's handbooks.
Moloco Product Marketing Director • 2y
Yes, my two top hands down are Reforge and Lenny's Newsletter (lenny@substack.com).
656 Views
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Which are the mandatory questions you should ask the company founders when you're empowered to create the Product Marketing function from zero?
I will face this challenge very son and my thoughts are:
- which are the company objectives?
- which are the marketing and product marketing specific objectives?
- the resources in place to achieve the objectives (human, financial, tools)
- where is the product on the lifecycle?
- top three priorities
- how are sales/marketing/product teams organised?
Moloco Product Marketing Director • 2y
I would ask about a few things:-What types of marketing decisions do the founders want to be involved with? What types of decisions are they comfortable giving you autono...
1773 Views
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Moloco Product Marketing Director • 2y
In all of my PMM teams, we've aligned to how our product team aligns (some are pods, some are product trios), mapping as closely to their priorities and focus areas.
537 Views
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Moloco Product Marketing Director • 2y
Skills are ABSOLUTELY transferrable! Being the voice of the customer, influencing product development, building positioning & messaging and leading GTM are all transf...
551 Views
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Moloco Product Marketing Director • 2y
Here are some I like: -What's good product you believe is marketed poorly? -What's a product you believe is not a market category leader but is because of its marketing? ...
4011 Views
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Moloco Product Marketing Director • 2y
Generally, I find 90+% of the core skills do overlap across B2B and B2C. I wouldn't call these skillsets, but two things to keep in mind: 1) I have personally experienced...
581 Views
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Moloco Product Marketing Director • 2y
I use a simple metaphor. If the product team is supposed to know their product inside and out, the product marketing team is supposed to know their customer/member/consum...
788 Views
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