👋 Lindsay (Saran) Gatta
👋 Lindsay Gatta currently living in Nashville, TN.
💼 I am about to start a new PMM Director role for Moloco (adtech). I have previous B2B and B2C experience at Google (Ads, Consumer Hardware and Software) and Bumble.
👀 Telling stories about products that capture attention.
🤝 Providing perspective on both B2B and B2C product marketing.
🍦 Chocolate Chip Cookie Dough or Ben and Jerry's Half Baked.
Content
Moloco Product Marketing Director • 1y
I would really advise you to implement a tiering structure to help with prioritization of potential impact against your team's resources so that you get the rest of the o...
5570 Views
Moloco Product Marketing Director • 1y
I like to use the Care-Do-Impact framework for materials like this. So why should the customer care, what should do they do about it, what is the expected impact they sho...
4372 Views
Moloco Product Marketing Director • 2y
Here are some I like: -What's good product you believe is marketed poorly? -What's a product you believe is not a market category leader but is because of its marketing? ...
4008 Views
Moloco Product Marketing Director • 2y
I've had the pleasure of working across both and there are some key differences I'd take into account if you have the opportunity to pick a lane: -B2B planning cycles are...
2345 Views
Moloco Product Marketing Director • 1y
For Competitive Intelligence, I like Crayon and Klue. For Messaging and Positioning, I like ChatGPT and Jasper AI. For Sales Enablement, I like Gong. I've used Amplitud...
2108 Views
Moloco Product Marketing Director • 9mo
Yes—but only partially. While sales feedback is valuable, relying on it exclusively can lead to a narrow or skewed perspective. Sales teams can have recency bias and/or p...
1933 Views
Moloco Product Marketing Director • 2y
I would ask about a few things:-What types of marketing decisions do the founders want to be involved with? What types of decisions are they comfortable giving you autono...
1757 Views
Moloco Product Marketing Director • 6mo
Doing market intelligence work can be very detail-oriented both in the research and analysis phase as well as the synthesis and share-out phase, so there are a few framew...
1656 Views
Moloco Product Marketing Director • 1y
This is certainly not revolutionary but I think of ChatGPT as my editor. If I believe a positioning statement could be stronger or punchier, I ask it to provide me strong...
1519 Views
Moloco Product Marketing Director • 6mo
Keep in mind - pending your product/service, pricing intelligence is difficult to get 100% accurate, so my goal is to establish ranges and relative positioning (e.g., “Co...
1492 Views