AMA: Cameo Former VP of Marketing, Mike Polner on Product Launches
June 10 @ 10:00AM PT
View AMA Answers
Adobe VP, Product Marketing & GM, Next Gen Creators | Formerly Uber, Fivestars, Electronic Arts • 4y
Every organization looks dramatically different, so I don't think there's one size fits all for a template. I would generally say: 1. Understand what problem you're solv...
1646 Views
2 requests
How do you coordinate and work cross functionally with the product team to create commonly shared KPIs?
Any advice on KPIs tied to product launches?
Adobe VP, Product Marketing & GM, Next Gen Creators | Formerly Uber, Fivestars, Electronic Arts • 4y
Broadly, alignment with Product should happen in an OKR or goals planning process at some regular interval. That's the real moment to align with you product partners on w...
1149 Views
2 requests
Adobe VP, Product Marketing & GM, Next Gen Creators | Formerly Uber, Fivestars, Electronic Arts • 4y
Good question! A lot of this nuance comes from what stage you're at and the type of excitement you're looking to drive. A steady drumbleat of regular product launches kee...
724 Views
2 requests
Adobe VP, Product Marketing & GM, Next Gen Creators | Formerly Uber, Fivestars, Electronic Arts • 4y
I wish I could say I have some secret weapon tool that's truly magical, unfortunately, I am just a Google Docs power user. More broadly, I should say that keeping stakeho...
717 Views
2 requests
Adobe VP, Product Marketing & GM, Next Gen Creators | Formerly Uber, Fivestars, Electronic Arts • 4y
Love this question. I take a 1 is greater than 0, even if it's less than 100 strategy here. Talking to any customers is better than talking to no customers. Obviously if ...
798 Views
2 requests
How do you think about the scope or deliverables for various launches?
Do you have a tiering system? What factors do you consider?
Adobe VP, Product Marketing & GM, Next Gen Creators | Formerly Uber, Fivestars, Electronic Arts • 4y
I've tried a tiering system a few times, but honestly, have never made it stick. There needs to be a relative sizing of a launch, but I don't think it's so black and whit...
757 Views
3 requests
Adobe VP, Product Marketing & GM, Next Gen Creators | Formerly Uber, Fivestars, Electronic Arts • 4y
It may not be unique, but I think one that both startups and large companies alike don't prioritize enough is a clear, concise PR strategy with launch. Early on Eats we d...
575 Views
3 requests
Adobe VP, Product Marketing & GM, Next Gen Creators | Formerly Uber, Fivestars, Electronic Arts • 4y
The biggest change between an initial product launch and subsequent smaller launches comes with how you move between truly top-of-funnel tactics into more mid or lower fu...
587 Views
2 requests
Adobe VP, Product Marketing & GM, Next Gen Creators | Formerly Uber, Fivestars, Electronic Arts • 4y
One of my favorite activations that we did was super early on Uber Eats was we produced a bunch of fortune cookies with fun fortunes and promo codes in them. Then we dist...
629 Views
3 requests
What are your creative ideas, tips, or resources that can help to improve storytelling skills?
I'd love to get better at using storytelling in my product launches. I know of the basics e.g. knowing your audience, focusing on the benefit and value over features etc. but I'm looking any creative ideas, examples, or resources that could help me really sharpen things up and hone my skills.
I'd love to hear peoples recommendations and experiences of how they developed their skills in this area.
Adobe VP, Product Marketing & GM, Next Gen Creators | Formerly Uber, Fivestars, Electronic Arts • 4y
I think the basics called out here are nice building blocks, but a few more tactical examples to help: Listen to customers. "Know your audience" is too broad of a term, ...
753 Views
2 requests