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Mike Polner

Mike Polner

Head of Marketing, Discord
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Mike Polner
Mike Polner
Discord Head of MarketingDecember 12
In my career path I've looked for a few things and created a few career principles... 1. Finding growth industries that will be more important in the next 3 - 5 years given where I see trends moving...For example, I was in AdTech in 2010 when mobile and display advertising was just starting to t......Read More
2284 Views
Mike Polner
Mike Polner
Discord Head of MarketingDecember 12
I think the two you mention are solid. Thinking outside of just PMM workflows, in general PMMs need to be extremely tight with the customer and have really strong business and market context so I try to read a lot of industry (AdAge, Skift Table for Restaurants), and general business publications......Read More
2222 Views
Mike Polner
Mike Polner
Discord Head of MarketingDecember 12
This is a great question. I would zoom out and think more holistically about how to approach career advice and what I tell people looking to get into Product Marketing overall.  I usually approach significant career transitions or moves in two-steps. Sometimes, people see the next job and say ......Read More
2164 Views
Mike Polner
Mike Polner
Discord Head of MarketingDecember 12
I think Growth Marketing in tech is actually super applicable to Product Marketing on the consumer side. Most of the PMMs I've hired have actually come from growth / performance marketing backgrounds. I don't have any clear recommendations on courses or education apart from just taking on hard pr......Read More
2120 Views
Mike Polner
Mike Polner
Discord Head of MarketingDecember 12
Great question! I think about this one a lot...First off, it’s important to callout that there is no perfect org structure :)  In general, you have to identify what you’re optimizing towards and what structure will give you the highest chance to get there. For Eats PMM, we’ve always kept a fai......Read More
2071 Views
Mike Polner
Mike Polner
Discord Head of MarketingDecember 12
Great question. I would first caveat that this is something we're always working on, so if you haven't figured it out yet, don't worry, goal setting, responsibilities, and KPIs are always a work in progress! I think it's rare that in larger organizations and with significant cross-functional w......Read More
2043 Views
Mike Polner
Mike Polner
Discord Head of MarketingDecember 12
I think there has been a massive shift in just the awareness and momentum around Consumer Product Marketing overall. When I joined Eats 3 years ago as the first Consumer PMM, everybody was asking what this role was and how we were different than Brand Marketing or Performance Marketing. Not only ......Read More
1827 Views
Mike Polner
Mike Polner
Discord Head of MarketingDecember 12
Love this question and something I had to do a ton when I first got to Eats and everybody was like - hold on, what is Product Marketing?  I talk a lot about internal marketing and say you have to Product Market, Product Marketing...This starts with a very clear and differentiated articulation ......Read More
1818 Views
Mike Polner
Mike Polner
Discord Head of MarketingDecember 12
I touched on this a bit above - I started my career in B2B and learned really valuable lessons before moving more deeply into B2C.  I think Marketing is evolving so quickly that you can learn extremely valuable skills in either the B2B or the B2C world that are applicable across both, so would......Read More
1678 Views
Mike Polner
Mike Polner
Discord Head of MarketingDecember 12
In general, I don't really think "background" is that important. To me, background does not = skills. I hire for signal on skill and not for whether or not somebody has done something before.  We have some absolutely incredible PMMs on Eats and almost all of them came from a background that wa......Read More
1555 Views
Credentials & Highlights
Head of Marketing at Discord
Formerly Uber, Fivestars, Electronic Arts
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In San Francisco, CA
Knows About Release Marketing, Product Launches, Market Research, Competitive Positioning, Messag......more