Mike Polner

Great question! I think about this one a lot...First off, it’s important to callout that there is no perfect org structure :) In general, you have to identify what you’re...

I think the two you mention are solid. Thinking outside of just PMM workflows, in general PMMs need to be extremely tight with the customer and have really strong busines...

This is a great question. I would zoom out and think more holistically about how to approach career advice and what I tell people looking to get into Product Marketing ov...

I think Growth Marketing in tech is actually super applicable to Product Marketing on the consumer side. Most of the PMMs I've hired have actually come from growth / perf...

I think there has been a massive shift in just the awareness and momentum around Consumer Product Marketing overall. When I joined Uber Eats as the first Consumer PMM whe...

Great question. I would first caveat that this is something we're always working on, so if you haven't figured it out yet, don't worry, goal setting, responsibilities, an...

I touched on this a bit above - I started my career in B2B and learned really valuable lessons before moving more deeply into B2C. I think Marketing is evolving so quic...

In my career path I've looked for a few things and created a few career principles... 1. Finding growth industries that will be more important in the next 3 - 5 years giv...

In general, I don't really think "background" is that important. To me, background does not = skills. I hire for signal on skill and not for whether or not somebody has d...

When I was at Uber Eats, we separated PMM responsibilities down by audience. Some PMMs worked only on Consumer and some only on Restaurant for example. In a three-sided m...