Mike Polner

Mike Polner

VP Marketing, Cameo

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Mike Polner
VP Marketing
Mike Polner
VP Marketing
Every organization looks dramatically different, so I don't think there's one size fits all for a template. I would generally say: 1. Understand what problem you're solving 2. Understand what skills are important in solving this problem (ie., you'll need somebody creative, you'll need some re...more
Mike Polner
VP Marketing
The biggest change between an initial product launch and subsequent smaller launches comes with how you move between truly top-of-funnel tactics into more mid or lower funnel engagement. In an initial launch you're trying to tell people that this new thing that you could have never imagined now e...more
Mike Polner
VP Marketing
Broadly, alignment with Product should happen in an OKR or goals planning process at some regular interval. That's the real moment to align with you product partners on what problems you're trying to solve and what success means for a number of initiatives.  More specifically, I push that Prod...more
Mike Polner
VP Marketing
I think the basics called out here are nice building blocks, but a few more tactical examples to help: * Listen to customers. "Know your audience" is too broad of a term, but actually listening to what they have to say - and most importantly - what they react to is key to a great story. S...more
Mike Polner
VP Marketing
Good question! A lot of this nuance comes from what stage you're at and the type of excitement you're looking to drive. A steady drumbleat of regular product launches keeps momentum up - helps shape an ongoing story, and can build excitement up for a big launch. I generally prefer the big splash....more
Mike Polner
VP Marketing
I wish I could say I have some secret weapon tool that's truly magical, unfortunately, I am just a Google Docs power user. More broadly, I should say that keeping stakeholders engaged comes more from a tight operating cadence than just a tool. This boils down to: 1. Have a clear goal and vision....more
Mike Polner
VP Marketing
Love this question. I take a 1 is greater than 0, even if it's less than 100 strategy here. Talking to any customers is better than talking to no customers. Obviously if you have sufficient time you'll want to gather feedback (qual + quant) on both the product experience, the positioning, and any...more
Mike Polner
VP Marketing
I've tried a tiering system a few times, but honestly, have never made it stick. There needs to be a relative sizing of a launch, but I don't think it's so black and white where you can say this is Tier 1 and Tier 1 gets XYZ and this is Tier 3 and Tier 3 only gets X. I think a better way to do it...more
Mike Polner
VP Marketing
It may not be unique, but I think one that both startups and large companies alike don't prioritize enough is a clear, concise PR strategy with launch. Early on Eats we didn't have a lot of money to spend on paid media or flashy integrated campaigns to get the word out, but we had the fortune of ...more
Credentials & Highlights
VP Marketing at Cameo
Formerly Uber, Fivestars, Electronic Arts
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In San Francisco, CA