One of my favorite activations that we did was super early on Uber Eats was we
produced a bunch of fortune cookies with fun fortunes and promo codes in them.
Then we distributed them to drivers to give to passengers in the back of their
Ubers. The idea was to help convert Riders to try Uber Eats....more
Good question! A lot of this nuance comes from what stage you're at and the type
of excitement you're looking to drive. A steady drumbleat of regular product
launches keeps momentum up - helps shape an ongoing story, and can build
excitement up for a big launch. I generally prefer the big splash....more
Great question. I would first caveat that this is something we're always working
on, so if you haven't figured it out yet, don't worry, goal setting,
responsibilities, and KPIs are always a work in progress!
I think it's rare that in larger organizations and with significant
Love this question and something I had to do a ton when I first got to Eats and
everybody was like - hold on, what is Product Marketing?
I talk a lot about internal marketing and say you have to Product Market,
Product Marketing...This starts with a very clear and differentiated