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Mike Polner

Sr. Director of Product Marketing, Cameo
Mike Polner
Sr. Director of Product Marketing, Cameo
Added May 21, 2021Published in AMA's

AMA: Cameo Sr. Director of Product Marketing, Mike Polner on Product Launches

Cameo Sr. Director of Product Marketing, Mike Polner

on Product Launches

Sr. Director of Product Marketing
Cameo
Sr. Director of Product Marketing at Cameo
One of my favorite activations that we did was super early on Uber Eats was we produced a bunch of fortune cookies with fun fortunes and promo codes in them. Then we distributed them to drivers to give to passengers in the back of their Ubers. The idea was to help convert Riders to try Uber Eats....more
Sr. Director of Product Marketing at Cameo
Good question! A lot of this nuance comes from what stage you're at and the type of excitement you're looking to drive. A steady drumbleat of regular product launches keeps momentum up - helps shape an ongoing story, and can build excitement up for a big launch. I generally prefer the big splash....more

Podcast: Cameo's Sr. Director of Product Marketing, Mike Polner

Cameo's Sr. Director of Product Marketing, Mike Polner
Cameo's Sr. Director of Product Marketing, Mike Polner
Cameo's Sr. Director of Product Marketing, Mike Polner
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Added October 15, 2020

Podcast: Product Marketing Life | Mike Polner, Uber Eats

Product Marketing Life | Mike Polner, Uber Eats
Product Marketing Life | Mike Polner, Uber Eats
Product Marketing Life | Mike Polner, Uber Eats
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Podcast: B2C Product Marketing with Mike Polner, Global Head of Product Marketing, Uber Eats

B2C Product Marketing with Mike Polner, Global Head of Product Marketing, Uber Eats
B2C Product Marketing with Mike Polner, Global Head of Product Marketing, Uber Eats
B2C Product Marketing with Mike Polner, Global Head of Product Marketing, Uber Eats
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Added November 25, 2019Published in AMA's

AMA: Uber Eats Former Global Head of Product Marketing, Mike Polner on Consumer Product Marketing

Uber Eats Former Global Head of Product Marketing, Mike Polner

on Consumer Product Marketing

Sr. Director of Product Marketing
Cameo
Sr. Director of Product Marketing at Cameo
Great question. I would first caveat that this is something we're always working on, so if you haven't figured it out yet, don't worry, goal setting, responsibilities, and KPIs are always a work in progress! I think it's rare that in larger organizations and with significant cross-functional w...more
Sr. Director of Product Marketing at Cameo
Love this question and something I had to do a ton when I first got to Eats and everybody was like - hold on, what is Product Marketing?  I talk a lot about internal marketing and say you have to Product Market, Product Marketing...This starts with a very clear and differentiated articulation ...more