Canva Ecosystem Marketing Leader, Indy Sen on Product Marketing KPI's

Indy Sen

GTM Advisor/Fractional Leader/Author

Due to the collaborative nature of the Product Marketing role, KPIs can sometimes be hard to attribute directly to Product Marketing success. Do you have recommendations for alternative ways to measure the true impact of Product Marketing? 

I would like to know what metrics are used to measure PMM and what does good look like

I work in a company that measures the impact of all projects, but admittedly this is a difficult area to track. Would love to any suggestions/thoughts. 

I work at a horizontal SaaS company with decent traffic and sign-ups. However, we're not able to increase sign-up to paid conversion despite carrying out various messaging and discounting experiments

AMA: Canva Ecosystem Marketing Leader, Indy Sen on Product Marketing KPI's

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