Indy Sen

That's a good question. I think it will vary based on when you start your career as a PMM and where. I've seen PMM leaders go on to be CMOs and founders, or successfully ...

Such a great question. I think the best thing you can do invest in yourself and "sharpen the saw". This is especially critical earlier in your career. A couple of approac...

The best way to think about it is across each funnel stage. Top of funnel: You want to measure and quantify whether your messaging resonates in the marketplace. The be...

Influencing: You need the ability to inspire and drive cross-functional teams, often without any of the "authority". Cross matrixed orgs FTW, baby. Storytelling: You can ...

Yes, in my experience there are definitely a few org considerations that will shape your fortunes as a PMM, and navigating those will determine whether you're set up for ...

Great question, and always exciting to be at a juncture where you're considering expanding your GTM to address specific verticals and opportunities. Getting a vertical ri...

It's really the following three functions: product, sales and the greater marketing team. You will regularly interface with these three, and depending on the company wil...

This is a great question, and also a good one to answer early, as its sets the tone for what the relationship between PMM and Sales will be over the next months, quarters...

Looks like this question got the most upvotes so let me start with it and try and give as much context as I can. At Google we had the following heuristic for marketing wh...

Well that makes me feel old, but great question. I'd say time, a lower risk profile, and access to everything.Time is a non-renewable resource, and you'll want to protect...