AMA: Cash App, Head of Product Marketing, Hannah Hughes on Messaging
February 26 @ 11:00AM PST
Register for AMA
We will email you Hannah's answers
to these questions after the event in case you can't make it.
How do you outline your positioning and messaging targeting different stakeholders, specially keeping a balance between leadership and copywriting team?
What are the differences between creating key messaging for new products versus new features? (if at all)
How often do you measure effectiveness and revisit messaging?
What brands or sources do you look to to gain inspiration for messaging?
What's the best KPI to measure the success of messaging?
What messaging framework do you use and why?
What if you're a weak writer and messaging and positioning is not your strong suite?
How do you know when messaging is working well, and when it should change?
How does PMM work with brand marketing, and what are the deliverables you share with other teams crafting stories?
How do you use that messaging to craft a high conversion landing page?
How do we differentiate messaging where using AI is the norm?
How do I present a value proposition to my cross functional teams? written? video? how can I help non-PMM team members understand the value proposition
How do I craft messaging for product laggards - those in our target audience who hesitate or resist to adopt technology?
What are some steps you've taken to improve your writing skills?
