AMA: Cash App, Head of Product Marketing, Hannah Hughes on Messaging

Having a clear understanding of your product architecture is critical to driving clear narratives for your audience. The question here only outlines products/features, bu...

This depends on the phase of development. I typically break my messaging process into 3 KPIs, used throughout the process of creating product messaging: During initial c...

Great messaging drives strong growth. If you have conversion issues in your funnel, messaging is a great way to rapidly experiment and see if your users don't understand ...

I love this question and have been learning so much from my new partners on Brand at Cash App! Messaging is a collaborative effort across so many- Brand, Insights, Conten...

AI is an incredible tool, but relying on it to generate creative outputs can be a trap. Large Language Models (LLMs) are trained on vast datasets from the internet, which...

All messaging is an exercise in empathy. Why aren't these users adopting? Do you understand their reservations or needs well enough to build something compelling for them...