Hannah Hughes

This depends on the phase of development. I typically break my messaging process into 3 KPIs, used throughout the process of creating product messaging: During initial c...

This is a great question! Depending on your product and the complexity of your funnel, PMM may have more or less impact on the metrics PM is responsible for. As you plan ...

I think there are actually 2 questions here. Who collects the feedback, and how a team decides to respond to it. The maturity of the product matters here, so I'll break i...

Having a clear understanding of your product architecture is critical to driving clear narratives for your audience. The question here only outlines products/features, bu...

1. Intial product definition - Owned by Product, PMM consults. Help the team to assess: Are we building something that meets the basic requirements of the market? Where d...

Great messaging drives strong growth. If you have conversion issues in your funnel, messaging is a great way to rapidly experiment and see if your users don't understand ...

I love this question and have been learning so much from my new partners on Brand at Cash App! Messaging is a collaborative effort across so many- Brand, Insights, Conten...

A few ideas on how to respond to your product partners in these situations: Propose bundled launches- Group similar features into one announcement to decrease cognitiv...

AI is an incredible tool, but relying on it to generate creative outputs can be a trap. Large Language Models (LLMs) are trained on vast datasets from the internet, which...

All messaging is an exercise in empathy. Why aren't these users adopting? Do you understand their reservations or needs well enough to build something compelling for them...