AMA: Chan Zuckerberg Initiative Product Marketing, Grace Kuo on Messaging

Anchor on the metrics that matter. You can track efficacy of messaging throughout the funnel - and at each stage, the KPI might be different. Decide/discuss with your tea...

Great question - the difference can often be confusing to even marketers as well. I view positioning as the foundation to messaging. Your positioning should cover the fol...

Generally my approach to this is to build a plan on how to socialize and get feedback. Ensuring that key stakeholders have time to review, provide input, edits, etc. will...

This is by far one of my favorite questions (and most important). As PMMs, we have to go beyond talking about the feature functionality but orient on what the benefit is ...

Oh yes - startup mode often requires you to flex the skills of speed and scrappiness. When it comes to testing messaging, there are a few tools out there that are cheaper...

Yes! As we know, personalization is key in reaching your target audience, driving sales, and increasing customer loyalty. A few segmentation options I've tried in the pa...