AMA: Chan Zuckerberg Initiative Product Marketing, Grace Kuo on Messaging
October 25 @ 11:00AM PST
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Chan Zuckerberg Initiative Product Marketing, Grace Kuo on Messaging
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Grace Kuo
Chan Zuckerberg Initiative Product Marketing • October 26
Anchor on the metrics that matter. You can track efficacy of messaging throughout the funnel - and at each stage, the KPI might be different. Decide/discuss with your team what objectives you're trying to accomplish and base your measurement plan off that. For example: if your main business go......Read More
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Grace Kuo
Chan Zuckerberg Initiative Product Marketing • October 26
Great question - the difference can often be confusing to even marketers as well. I view positioning as the foundation to messaging. Your positioning should cover the following: * Your target customer * How your product fits into the market * How your product differs from competitors * ......Read More
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Grace Kuo
Chan Zuckerberg Initiative Product Marketing • October 26
This is by far one of my favorite questions (and most important). As PMMs, we have to go beyond talking about the feature functionality but orient on what the benefit is for the customer. A practice I take is by asking a series of questions that will help you narrow in and articulate the customer......Read More
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Grace Kuo
Chan Zuckerberg Initiative Product Marketing • October 26
Oh yes - startup mode often requires you to flex the skills of speed and scrappiness. When it comes to testing messaging, there are a few tools out there that are cheaper alternatives to give you signal on messaging effectiveness. 1. Subject matter experts: One of the best results I've gotten......Read More
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Grace Kuo
Chan Zuckerberg Initiative Product Marketing • October 26
Yes! As we know, personalization is key in reaching your target audience, driving sales, and increasing customer loyalty. A few segmentation options I've tried in the past that have been successful: 1. Based on pain points: You can create more resonance between the customer and your co......Read More
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Grace Kuo
Chan Zuckerberg Initiative Product Marketing • October 26
Generally my approach to this is to build a plan on how to socialize and get feedback. Ensuring that key stakeholders have time to review, provide input, edits, etc. will help refine and reinforce whether or not you're communicating the value prop. XFN teams that are critical: * Sales: is th......Read More
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