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Grace Kuo

Product Marketing, Chan Zuckerberg Initiative

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What types of messaging documents or frameworks are typically shared with stakeholders from different teams (i.e. product, marketing, execs, etc.)?

Grace Kuo

Chan Zuckerberg Initiative Product Marketing • March 5

The key thing for messaging frameworks that are shared with your org is know your audience. As PMMs, we are often creating different messages for different audiences. When you share your framework, be clear on how to use the messaging, and for whom the messaging is created for. i.e. Whenev......Read More

1733 Views

Do you have a messaging template/worksheet/framework that you like to use?

Grace Kuo

Chan Zuckerberg Initiative Product Marketing • March 5

I love telling a good story...: Background: For internal stakeholders, you really have to set context/background. We are in the weeds with planning day to day for a specific launch or initiative, but you can't expect internal stakeholders to be the same. To help drive messaging home, set the r......Read More

1621 Views

How can marketers be in the driver seat of product launches while managing eager product and sales stakeholders?

Grace Kuo

Chan Zuckerberg Initiative Product Marketing • March 5

Have a plan...and SHARE IT. 1. Stakeholder Management Milestone Meetings: I often share roadmap/GTM plans at key meetings like Sales Management meetings, CS team meetings etc. So that it shows you have a plan and are top of the launch. This should happen during development, beta, pre-launch, ......Read More

1254 Views

What advice do you have for dealing with other departments 'taking' major projects and core product marketing responsibilities for themselves simply because they have resources and product marketing has a weak stance in the company, without supportive leadership and has only one or two Product Marketing Managers (who are therefore barely staying on top of product launches)?

Grace Kuo

Chan Zuckerberg Initiative Product Marketing • March 5

Great question. Because your resources are limited, you have to focus on the high priority items and bring visibility into what you do! 1. Classify your launches: We use the classification of A, B, C, and X. A's and B's require PMM attention 100%! Work on high priority launches 2. Evangelize......Read More

928 Views

What are your favorite product marketing blogs and bloggers?

Grace Kuo

Chan Zuckerberg Initiative Product Marketing • March 5

My favorite blogs / podcasts aren't necessary focused on Product Marketing, but business & product in general. I think it's important to have a holistic approach to Product Marketing, so that means listening/reading about Product, Demand Gen, Marketing, Business, etc. Podcasts: Masters ......Read More

895 Views

Have you found a good framework to communicate your product roadmap to customers?

Grace Kuo

Chan Zuckerberg Initiative Product Marketing • March 5

Give customers high level visibility, set expectations, but show them you value their feedback! 1. Roadmap: Build a deck that gets CUSTOMERS excited! Show them that (hopefully) the things they've been asking for is coming. Give them a high level understanding on strategy and focus. 2. Messagi......Read More

849 Views

How do you establish credibility with product management when you are new to the product marketing team?

Grace Kuo

Chan Zuckerberg Initiative Product Marketing • March 5

Be thoughtful and get to know them (processes, workflows, areas of focus, etc.) Often it can be jarring as a new PMM to go straight to providing (sometimes unwarranted) feedback to your PMs, Designers, Engs. Get to know them first and understand the background of the project/product so that yo......Read More

803 Views

How do you prioritize your product marketing projects and still make time for ad-hoc requests?

Grace Kuo

Chan Zuckerberg Initiative Product Marketing • March 5

Great question and something I deal with on the daily! Ad-hoc requests: * Set expectations: Be clear with the requestor on timelines (why you can't get to it immediately, etc.) and try to let them know when you can get to it. * Gauge importance of the request. If it's HIGH priority fo......Read More

761 Views

Do you feel it is necessary to dip your toe in these other orgs/roles (ex. Demand Gen, Product) being a product marketer to fully comprehend your work and excel?

Grace Kuo

Chan Zuckerberg Initiative Product Marketing • March 5

A RESOUNDING YES! (And by dippin your toes, I mean understanding their function and collaborating - not try to run their show. Let the subject matter experts do their thing, but make sure you are integrated in their planning and ensure these teams are working together.) I believe in order to t......Read More

716 Views

Where does PMM end and Sales Enablement begin? (especially in relation to launches)

Grace Kuo

Chan Zuckerberg Initiative Product Marketing • June 17

Great question! In my experience, we work with SE to help them understand what's coming down the roadmap (big initiatives, product launches etc.) so they can plan and schedule training accordingly. Having a really tight relationship is critical so both sides have visibility into the needs of ......Read More

564 Views

Credentials & Highlights

Product Marketing at Chan Zuckerberg Initiative

Formerly Udemy