Grace Kuo

The key thing for messaging frameworks that are shared with your org is know your audience. As PMMs, we are often creating different messages for different audiences. ...Read More

I love telling a good story...: Background: For internal stakeholders, you really have to set context/background. We are in the weeds with planning day to day for a sp...Read More

Have a plan...and SHARE IT.  1. Stakeholder Management Milestone Meetings: I often share roadmap/GTM plans at key meetings like Sales Management meetings, CS team meet...Read More

Great question. Because your resources are limited, you have to focus on the high priority items and bring visibility into what you do!   1. Classify your launches: We...Read More

My favorite blogs / podcasts aren't necessary focused on Product Marketing, but business & product in general.  I think it's important to have a holistic approach to P...Read More

Give customers high level visibility, set expectations, but show them you value their feedback! 1. Roadmap: Build a deck that gets CUSTOMERS excited! Show them that (h...Read More

Be thoughtful and get to know them (processes, workflows, areas of focus, etc.) Often it can be jarring as a new PMM to go straight to providing (sometimes unwarranted...Read More

Great question and something I deal with on the daily!  Ad-hoc requests:  Set expectations: Be clear with the requestor on timelines (why you can't get to it immediate...Read More

A RESOUNDING YES! (And by dippin your toes, I mean understanding their function and collaborating - not try to run their show. Let the subject matter experts do their ...Read More

Great question!  In my experience, we work with SE to help them understand what's coming down the roadmap (big initiatives, product launches etc.) so they can plan and...Read More