Grace Kuo

I love telling a good story...: Background: For internal stakeholders, you really have to set context/background. We are in the weeds with planning day to day for a spec...

The key thing for messaging frameworks that are shared with your org is know your audience. As PMMs, we are often creating different messages for different audiences. W...

This is by far one of my favorite questions (and most important). As PMMs, we have to go beyond talking about the feature functionality but orient on what the benefit is ...

Have a plan...and SHARE IT. 1. Stakeholder Management Milestone Meetings: I often share roadmap/GTM plans at key meetings like Sales Management meetings, CS team meetin...

Generally my approach to this is to build a plan on how to socialize and get feedback. Ensuring that key stakeholders have time to review, provide input, edits, etc. will...

Yes! As we know, personalization is key in reaching your target audience, driving sales, and increasing customer loyalty. A few segmentation options I've tried in the pa...

Oh yes - startup mode often requires you to flex the skills of speed and scrappiness. When it comes to testing messaging, there are a few tools out there that are cheaper...

Great question - the difference can often be confusing to even marketers as well. I view positioning as the foundation to messaging. Your positioning should cover the fol...

My favorite blogs / podcasts aren't necessary focused on Product Marketing, but business & product in general. I think it's important to have a holistic approach to...

Great question! In my experience, we work with SE to help them understand what's coming down the roadmap (big initiatives, product launches etc.) so they can plan and s...