Profile
Grace Kuo

Grace Kuo

Product Marketing, Chan Zuckerberg Initiative

Content

Grace Kuo
Grace Kuo
Chan Zuckerberg Initiative Product MarketingMarch 6
The key thing for messaging frameworks that are shared with your org is know your audience. As PMMs, we are often creating different messages for different audiences. When you share your framework, be clear on how to use the messaging, and for whom the messaging is created for.  i.e. Whenev......Read More
1813 Views
Grace Kuo
Grace Kuo
Chan Zuckerberg Initiative Product MarketingMarch 6
I love telling a good story...: Background: For internal stakeholders, you really have to set context/background. We are in the weeds with planning day to day for a specific launch or initiative, but you can't expect internal stakeholders to be the same. To help drive messaging home, set the r......Read More
1798 Views
Grace Kuo
Grace Kuo
Chan Zuckerberg Initiative Product MarketingMarch 6
Have a plan...and SHARE IT.  1. Stakeholder Management Milestone Meetings: I often share roadmap/GTM plans at key meetings like Sales Management meetings, CS team meetings etc. So that it shows you have a plan and are top of the launch. This should happen during development, beta, pre-launch, ......Read More
1276 Views
Grace Kuo
Grace Kuo
Chan Zuckerberg Initiative Product MarketingOctober 26
This is by far one of my favorite questions (and most important). As PMMs, we have to go beyond talking about the feature functionality but orient on what the benefit is for the customer. A practice I take is by asking a series of questions that will help you narrow in and articulate the customer......Read More
1107 Views
Grace Kuo
Grace Kuo
Chan Zuckerberg Initiative Product MarketingMarch 6
Great question. Because your resources are limited, you have to focus on the high priority items and bring visibility into what you do!    1. Classify your launches: We use the classification of A, B, C, and X. A's and B's require PMM attention 100%! Work on high priority launches 2. Evangelize......Read More
960 Views
Grace Kuo
Grace Kuo
Chan Zuckerberg Initiative Product MarketingMarch 6
My favorite blogs / podcasts aren't necessary focused on Product Marketing, but business & product in general.  I think it's important to have a holistic approach to Product Marketing, so that means listening/reading about Product, Demand Gen, Marketing, Business, etc.  Podcasts:  Masters ......Read More
917 Views
Grace Kuo
Grace Kuo
Chan Zuckerberg Initiative Product MarketingMarch 6
Give customers high level visibility, set expectations, but show them you value their feedback! 1. Roadmap: Build a deck that gets CUSTOMERS excited! Show them that (hopefully) the things they've been asking for is coming. Give them a high level understanding on strategy and focus. 2. Messagi......Read More
900 Views
Grace Kuo
Grace Kuo
Chan Zuckerberg Initiative Product MarketingJune 18
Great question!  In my experience, we work with SE to help them understand what's coming down the roadmap (big initiatives, product launches etc.) so they can plan and schedule training accordingly. Having a really tight relationship is critical so both sides have visibility into the needs of ......Read More
848 Views
Grace Kuo
Grace Kuo
Chan Zuckerberg Initiative Product MarketingMarch 6
Great question and something I deal with on the daily!  Ad-hoc requests:  * Set expectations: Be clear with the requestor on timelines (why you can't get to it immediately, etc.) and try to let them know when you can get to it.  * Gauge importance of the request. If it's HIGH priority fo......Read More
833 Views
Grace Kuo
Grace Kuo
Chan Zuckerberg Initiative Product MarketingMarch 6
Be thoughtful and get to know them (processes, workflows, areas of focus, etc.) Often it can be jarring as a new PMM to go straight to providing (sometimes unwarranted) feedback to your PMs, Designers, Engs. Get to know them first and understand the background of the project/product so that yo......Read More
829 Views
Credentials & Highlights
Product Marketing at Chan Zuckerberg Initiative
Formerly Udemy
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In San Francisco, California
Knows About Release Marketing, Establishing Product Marketing, Industry Product Marketing, Partne......more