Grace Kuo

Grace Kuo

Product Marketing, Chan Zuckerberg Initiative

AMA's

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Grace Kuo
Product Marketing
Prioritize the top sectors - pick 2-3 and then build a playbook you can replicate. I would also say, set realistic expectations with your GTM teams so they understand your limited bandwidth and be clear on what you can get to and what you can't. Work with your sales and CS leadership in terms of ...more
Grace Kuo
Product Marketing
This is always a fun topic!  Here are some approaches I've taken in the past:  * Using a collateral tracker like Highspot (you can see # of views, # of times it's been sent, etc.) * Track keywords in Gong and watch the meetings to see if your collateral is being used  * Surveys to ga...more
Grace Kuo
Product Marketing
Great question!  In my experience, we work with SE to help them understand what's coming down the roadmap (big initiatives, product launches etc.) so they can plan and schedule training accordingly. Having a really tight relationship is critical so both sides have visibility into the needs of ...more
Grace Kuo
Product Marketing
Hello! From a PMM perspective, Sales input is critical to a successful SE strategy. They know the needs of their team so they can help SE prioritize and focus. Usually finding a partner in Sales leadership can help you avoid too many cooks in the kitchen and streamline feedback.   Where SE can...more
sharebird
Grace Kuo
Product Marketing
Grace Kuo
Product Marketing
I love telling a good story...: Background: For internal stakeholders, you really have to set context/background. We are in the weeds with planning day to day for a specific launch or initiative, but you can't expect internal stakeholders to be the same. To help drive messaging home, set the r...more
Grace Kuo
Product Marketing
Be thoughtful and get to know them (processes, workflows, areas of focus, etc.) Often it can be jarring as a new PMM to go straight to providing (sometimes unwarranted) feedback to your PMs, Designers, Engs. Get to know them first and understand the background of the project/product so that yo...more
Grace Kuo
Product Marketing
Great question and something I deal with on the daily!  Ad-hoc requests:  * Set expectations: Be clear with the requestor on timelines (why you can't get to it immediately, etc.) and try to let them know when you can get to it.  * Gauge importance of the request. If it's HIGH priority fo...more
Grace Kuo
Product Marketing
The key thing for messaging frameworks that are shared with your org is know your audience. As PMMs, we are often creating different messages for different audiences. When you share your framework, be clear on how to use the messaging, and for whom the messaging is created for.  i.e. Whenev...more
Grace Kuo
Product Marketing
Give customers high level visibility, set expectations, but show them you value their feedback! 1. Roadmap: Build a deck that gets CUSTOMERS excited! Show them that (hopefully) the things they've been asking for is coming. Give them a high level understanding on strategy and focus. 2. Messagi...more
Credentials & Highlights
Product Marketing at Chan Zuckerberg Initiative
Formerly Udemy
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In San Francisco, California