Prioritize the top sectors - pick 2-3 and then build a playbook you can
replicate. I would also say, set realistic expectations with your GTM teams so
they understand your limited bandwidth and be clear on what you can get to and
what you can't. Work with your sales and CS leadership in terms of ...more
This is always a fun topic!
Here are some approaches I've taken in the past:
* Using a collateral tracker like Highspot (you can see # of views, # of times
it's been sent, etc.)
* Track keywords in Gong and watch the meetings to see if your collateral is
* Surveys to ga...more
In my experience, we work with SE to help them understand what's coming down the
roadmap (big initiatives, product launches etc.) so they can plan and schedule
training accordingly. Having a really tight relationship is critical so both
sides have visibility into the needs of ...more
Hello! From a PMM perspective, Sales input is critical to a successful SE
strategy. They know the needs of their team so they can help SE prioritize and
focus. Usually finding a partner in Sales leadership can help you avoid too many
cooks in the kitchen and streamline feedback.
Where SE can...more
Product Launch Strategy with Grace Kuo, Director of Product Marketing at Udemy
Connect with Grace on LinkedIn.
Join Grace on Sharebird.
Questions covered in this episode:
1. Can you tell us a bit about yourself and your role at Udemy?
2. As product marketing leaders, we need to build credibility with so many other
groups such as product, demand gen, customer marketing, a...more
I love telling a good story...:
Background: For internal stakeholders, you really have to set
context/background. We are in the weeds with planning day to day for a specific
launch or initiative, but you can't expect internal stakeholders to be the same.
To help drive messaging home, set the r...more
Be thoughtful and get to know them (processes, workflows, areas of focus, etc.)
Often it can be jarring as a new PMM to go straight to providing (sometimes
unwarranted) feedback to your PMs, Designers, Engs. Get to know them first and
understand the background of the project/product so that yo...more
Great question and something I deal with on the daily!
* Set expectations: Be clear with the requestor on timelines (why you can't get
to it immediately, etc.) and try to let them know when you can get to it.
* Gauge importance of the request. If it's HIGH priority fo...more
The key thing for messaging frameworks that are shared with your org is know
As PMMs, we are often creating different messages for different audiences. When
you share your framework, be clear on how to use the messaging, and for whom the
messaging is created for.
Give customers high level visibility, set expectations, but show them you value
1. Roadmap: Build a deck that gets CUSTOMERS excited! Show them that (hopefully)
the things they've been asking for is coming. Give them a high level
understanding on strategy and focus.