AMA: Miro Group Product Marketing Manager- Enterprise, Mandy Schafer on Enterprise Product Marketing

ABM is near and dear to my heart as I was in the middle of the tornado that spun up the term ABM during my time at Demandbase. As the PMM there at the time, we not only d...

This happens a lot, and a lot of times it’s because PMM wasn’t established when the company started shipping products and became successful without the help of a PMM func...

Enterprise Product marketers really need to be able to understand the long, and complex sales cycles that Enterprise deals take. In addition, they need to understand all ...

Great question! I generally look for folks that have a bit more of a technical background or have worked with products that are a bit more technical in nature. Specifica...

PMMs are the most important when it comes to being able to simplify what the product has built and clearly describe what it does and why it’s important. Sales teams are c...

Create a quiz or set up role playing for your sales team on their understanding of the product features, capabilities and messaging. When you set aside time to observe ho...

In general, product marketing OKRs can become quite vague and hard to measure. However, the product marketing OKRs I’ve seen that are easier to measure are:1) Successful...

The best customer testimonials are those where you let the customers talk about their own personal pain points at work, and not have them try to focus on what the company...

I'm going to talk about my experience at really early stage companies, at this point, everyone is doing everything, so the priority is to create some strcuture to help ev...