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Mandy Schafer

Mandy Schafer

Director of Product Marketing, Mastercard

Content

Mandy Schafer
Mandy Schafer
Mastercard Director of Product Marketing
Summary
Dropbox, a classic example of product-led growth (PLG) in the enterprise, faced a critical challenge as the market became flooded with similar PLG-oriented products. This saturation led to increased scrutiny from IT managers concerned about potential security threats. Consequently, at Dropbox we ...Read More
Dropbox Templates Included
Mandy Schafer
Mandy Schafer
Mastercard Director of Product MarketingJune 15
In general, product marketing OKRs can become quite vague and hard to measure. However, the product marketing OKRs I’ve seen that are easier to measure are: 1) Successful and ontime product launches. This means the product launch was able to happen on time with all cross functional teams trained ...Read More
9431 Views
Mandy Schafer
Mandy Schafer
Mastercard Director of Product MarketingJune 15
I'm going to talk about my experience at really early stage companies, at this point, everyone is doing everything, so the priority is to create some strcuture to help every get aligned on the same goals. When I’ve been the first Product Marketer, or only one establishing the PMM function the fir...Read More
2219 Views
Mandy Schafer
Mandy Schafer
Mastercard Director of Product MarketingJune 15
Enterprise Product marketers really need to be able to understand the long, and complex sales cycles that Enterprise deals take. In addition, they need to understand all the additional nuances that come with large companies. Larger companies are generally public, and have to adhere to many more r...Read More
1451 Views
Mandy Schafer
Mandy Schafer
Mastercard Director of Product MarketingJune 15
ABM is near and dear to my heart as I was in the middle of the tornado that spun up the term ABM during my time at Demandbase. As the PMM there at the time, we not only defined what ABM was, but also had to execute on it as well. Based on what we preached, when building out an ABM based strategy,...Read More
1212 Views
Mandy Schafer
Mandy Schafer
Mastercard Director of Product MarketingJuly 14
Similar to most of the other companies I've been at, we do quarterly OKR planning with the Product, Engineering and Design teams. Miro has become more and more Enterprise driven, and as a result, much of what we build is a combination of features that help us become more Enterprise ready (securit...Read More
1057 Views
Mandy Schafer
Mandy Schafer
Mastercard Director of Product MarketingJune 15
PMMs are the most important when it comes to being able to simplify what the product has built and clearly describe what it does and why it’s important. Sales teams are constantly being bombarded with new features that product teams have built, you can’t feed every single feature separately for s...Read More
911 Views
Mandy Schafer
Mandy Schafer
Mastercard Director of Product MarketingJune 15
Great question! I generally look for folks that have a bit more of a technical background or have worked with products that are a bit more technical in nature. Specifically I’m not looking for them to be technical, but I want them to understand when they need help, and when to turn to a sales eng...Read More
792 Views
Mandy Schafer
Mandy Schafer
Mastercard Director of Product MarketingJuly 14
This is a really important topic, and for me, what's worked well is setting up what I call the product maturity model. Sometimes, the product team just gets too much into the weeds of the product, and the day to day problems our users are facing. Its important for teams to step back and look at w...Read More
643 Views
Mandy Schafer
Mandy Schafer
Mastercard Director of Product MarketingJune 15
Create a quiz or set up role playing for your sales team on their understanding of the product features, capabilities and messaging. When you set aside time to observe how your sales teams are understanding and consuming your sales enablement, you create a better relationship with the team, and k...Read More
606 Views
Mandy Schafer
Mandy Schafer
Mastercard Director of Product MarketingJuly 14
I work closely with analytic and strategy experts at our company to perform the market research required. At the end of the day, I'm a PMM, not a trained data scientist, nor a researchers, our jobs as PMMs is to help shape the the research, to ensure we ask the right questions, and leverage the r...Read More
430 Views
Credentials & Highlights
Director of Product Marketing at Mastercard
Formerly Miro, Dropbox, Drmandbase, Autodesk, Oracle,
Top Product Marketing Mentor List
Lives In Walnut Creek, CA
Knows About Growth Product Marketing, B2B Product Marketing KPI's, SMB Product Marketing, Establi...more