I work closely with analytic and strategy experts at our company to perform the market research required. At the end of the day, I'm a PMM, not a trained data scientist, nor a researchers, our jobs as PMMs is to help shape the the research, to ensure we ask the right questions, and leverage the results to help find the answers needed to shape the roadmap. For example, I've done a pricing and packaging project in the past around which new products we should build next, how to package them, and what pricepoint they should be at. In order to do this, I partnered with
1) The competitive analysis team and the analyst research to understand the market landscape and our buyers.
2) The UX design team to help us understand the way our current customers use our product and understand what we are lacking.
3) The market insights team to run survey with external and internal users on willingness to pay, and appetite for specific product features at certain pricing points.
3) Strategy Finance team- to run price analysis and stimulate how much ARR would see in return if we priced new products at certain points, over X amount of years, based on current growth rates.
I then take all this information and formatted in a powerpoint presentation, (now a days- Miro boards ofcourse!) to share the information. Throughout the years of sharing information, I've always been a visual sharer. The best way for me to explain things are through charts, graphics, etc. Too many words results in losing the attention of leadership, no one wants to read! Same with numbers on a spreadsheet. However, a combo of this, in easy to digest, step by step format works the best for me.