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Mandy Schafer

Mandy Schafer

Director of Product Marketing, Mastercard
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Mandy Schafer
Mandy Schafer
Mastercard Director of Product MarketingJune 15
In general, product marketing OKRs can become quite vague and hard to measure. However, the product marketing OKRs I’ve seen that are easier to measure are: 1) Successful and ontime product launches. This means the product launch was able to happen on time with all cross functional teams trained ......Read More
5416 Views
Mandy Schafer
Mandy Schafer
Mastercard Director of Product MarketingJune 15
I'm going to talk about my experience at really early stage companies, at this point, everyone is doing everything, so the priority is to create some strcuture to help every get aligned on the same goals. When I’ve been the first Product Marketer, or only one establishing the PMM function the fir......Read More
961 Views
Mandy Schafer
Mandy Schafer
Mastercard Director of Product MarketingJune 15
ABM is near and dear to my heart as I was in the middle of the tornado that spun up the term ABM during my time at Demandbase. As the PMM there at the time, we not only defined what ABM was, but also had to execute on it as well. Based on what we preached, when building out an ABM based strategy,......Read More
758 Views
Mandy Schafer
Mandy Schafer
Mastercard Director of Product MarketingJuly 14
Similar to most of the other companies I've been at, we do quarterly OKR planning with the Product, Engineering and Design teams. Miro has become more and more Enterprise driven, and as a result, much of what we build is a combination of features that help us become more Enterprise ready (securit......Read More
606 Views
Mandy Schafer
Mandy Schafer
Mastercard Director of Product MarketingJune 15
Enterprise Product marketers really need to be able to understand the long, and complex sales cycles that Enterprise deals take. In addition, they need to understand all the additional nuances that come with large companies. Larger companies are generally public, and have to adhere to many more r......Read More
571 Views
Mandy Schafer
Mandy Schafer
Mastercard Director of Product MarketingJune 15
Create a quiz or set up role playing for your sales team on their understanding of the product features, capabilities and messaging. When you set aside time to observe how your sales teams are understanding and consuming your sales enablement, you create a better relationship with the team, and k......Read More
486 Views
Mandy Schafer
Mandy Schafer
Mastercard Director of Product MarketingJune 15
PMMs are the most important when it comes to being able to simplify what the product has built and clearly describe what it does and why it’s important. Sales teams are constantly being bombarded with new features that product teams have built, you can’t feed every single feature separately for s......Read More
434 Views
Mandy Schafer
Mandy Schafer
Mastercard Director of Product MarketingJune 15
Great question! I generally look for folks that have a bit more of a technical background or have worked with products that are a bit more technical in nature. Specifically I’m not looking for them to be technical, but I want them to understand when they need help, and when to turn to a sales eng......Read More
402 Views
Mandy Schafer
Mandy Schafer
Mastercard Director of Product MarketingJuly 14
I work closely with analytic and strategy experts at our company to perform the market research required. At the end of the day, I'm a PMM, not a trained data scientist, nor a researchers, our jobs as PMMs is to help shape the the research, to ensure we ask the right questions, and leverage the r......Read More
387 Views
Mandy Schafer
Mandy Schafer
Mastercard Director of Product MarketingJune 15
This happens a lot, and a lot of times it’s because PMM wasn’t established when the company started shipping products and became successful without the help of a PMM function.  The key is to really help the PM’s understand the true value of PMM and that we are able to take a lot of the work th......Read More
355 Views
Credentials & Highlights
Director of Product Marketing at Mastercard
Top Product Marketing Mentor List
Lives In Concord, California
Knows About Consumer Product Marketing, Brand Strategy, Product Marketing Career Path, SMB Produc......more