Content
Mastercard Director of Product Marketing
Summary
Dropbox, a classic example of product-led growth (PLG) in the enterprise, faced a critical challenge as the market became flooded with similar PLG-oriented products. This saturation led to increased scrutiny from IT managers concerned about potential security threats. Consequently, at Dropbox we ...Read More
Dropbox Templates Included
Mastercard Director of Product Marketing | Formerly Miro, Dropbox, Demandbase, Autodesk, Oracle, • 4y
In general, product marketing OKRs can become quite vague and hard to measure. However, the product marketing OKRs I’ve seen that are easier to measure are:1) Successful...
10133 Views
Mastercard Director of Product Marketing | Formerly Miro, Dropbox, Demandbase, Autodesk, Oracle, • 1y
Sales enablement should be thought about throughout multiple parts of the GTM process. I like to break these down into 4 stages - Prototype/Design, Early Adopter/Beta, La...
4398 Views
Mastercard Director of Product Marketing | Formerly Miro, Dropbox, Demandbase, Autodesk, Oracle, • 1y
As the first and only PMM, the first thing I do when I come into an org looking for a product marketing plan is to assess the current situation. This involves meeting wit...
3503 Views
Mastercard Director of Product Marketing | Formerly Miro, Dropbox, Demandbase, Autodesk, Oracle, • 1y
Often times I find the most vocal sales reps are actually not the best ones to provide you with feedback, and often end up distracting you. I like to form relationships w...
3198 Views
Mastercard Director of Product Marketing | Formerly Miro, Dropbox, Demandbase, Autodesk, Oracle, • 1y
Having worked in both the US and Europe, I consider a company really successful at Product Marketing when I notice that their identity is consistent wherever you are. One...
3120 Views
Mastercard Director of Product Marketing | Formerly Miro, Dropbox, Demandbase, Autodesk, Oracle, • 4y
I'm going to talk about my experience at really early stage companies, at this point, everyone is doing everything, so the priority is to create some strcuture to help ev...
2922 Views
Mastercard Director of Product Marketing | Formerly Miro, Dropbox, Demandbase, Autodesk, Oracle, • 4y
Enterprise Product marketers really need to be able to understand the long, and complex sales cycles that Enterprise deals take. In addition, they need to understand all ...
2317 Views
Mastercard Director of Product Marketing | Formerly Miro, Dropbox, Demandbase, Autodesk, Oracle, • 1y
There are multiple ways I've tried to measure content usage and effectiveness. The most obvious is to be able to have platforms to help you, but I've not always been so l...
2140 Views
Mastercard Director of Product Marketing | Formerly Miro, Dropbox, Demandbase, Autodesk, Oracle, • 4y
ABM is near and dear to my heart as I was in the middle of the tornado that spun up the term ABM during my time at Demandbase. As the PMM there at the time, we not only d...
1559 Views
Mastercard Director of Product Marketing | Formerly Miro, Dropbox, Demandbase, Autodesk, Oracle, • 1y
Great question, and timely as my team and I are currently going through a global launch across our major regions. HQ should be the centerpoint of the product definition, ...
1549 Views
Credentials & Highlights
Director of Product Marketing at Mastercard
Formerly Miro, Dropbox, Demandbase, Autodesk, Oracle,
Product Marketing AMA Contributor
Lives In Walnut Creek, CA
Knows About Enterprise Product Marketing, Product Marketing / Demand Gen Alignment, Stakeholder M...more